| BP&R offers a number of radio consultancy services.
A reference for the terminology used can be found in the Glossary of Terms.
|
STRATEGIC RESEARCH CONSULTANCY SERVICES
|
Research consultancy services involves the analysis, preparation and presentation of a detailed strategic reports based upon data from the BP&R Xplorer system. Presentations generally take half a day to a full day “on station” with your BP&R consultant following up with agreed action steps confirmed in writing.The primary goal of research consultancy is determining the overall strategic direction for a radio stations programming and marketing (the format style and target market).A summary of what a client receive includes:
 |
Full data analysis and written reports for all perceptual studies conducted. |
|
In-person presentation at the client’s premises for all perceptual study reports and subsequent meetings. |
|
A full set of prioritised strategic recommendations accompanied by the advantages and disadvantages of each option. |
|
Continuing access to your BP&R consultant by telephone and e-mail as reasonably required. |
|
Reports prepared “in the market” by the BP&R consultant prior to presentations so that monitoring of your station and competitors can take place. |
|
Advice on specific programming and marketing questions as they affect the overall strategic plan. |
|
Assistance in planning, conducting and analysis of music testing. |
|
Availability for your consultant to meet with station department heads to answer questions and provide feedback on strategic issues that affects their specific responsibilities. |
|
Development of contingency plans to anticipate possible competitive moves and market changes. |
|
Market exclusivity for the term of the consultancy agreement. |
|
top
|
PROGRAMMING CONSULTANCY SERVICES
|
Programming consultancy focuses on the implementation and on-air execution of the programming strategy. Most BP&R consultants recommend finalising the preparation of reports whilst in the market, listening to the radio stations in question during the days immediately prior to the presentation of reports. This in-market listening is particularly important for meaningful programming consultation.The primary goal of programming consultancy is ensuring the optimal execution of the stations format strategy, both tactically and operationally.A summary of what clients receive includes:
|
The preparation of a detailed critique of the stations format and competitor’s formats based on in-market listening and analysis of available research data. |
|
The preparation of tactical and operational recommendations to improve the execution of the format on-air plus advertising and marketing recommendations to enhance awareness and the potential for usage of the radio station. |
|
In-person presentation at the client’s premises for reports and subsequent meetings. |
|
A full set of prioritised tactical recommendations accompanied by the advantages and disadvantages of each option. |
|
Continuing access to the BP&R consultant by telephone and e-mail as reasonably required. |
|
Advice on specific programming and marketing issues such as format structure (clocks), music selection and placement, talent identification and development and production elements. |
|
Assistance in planning, conducting and analysis of music testing. |
|
Availability to meet with station department heads to answer questions and provide feedback on issues that affect their specific responsibilities. |
|
Development of contingency plans to anticipate possible competitive moves and market changes. |
|
Market exclusivity for the term of the consultancy agreement. |
|
top
|
DATABASE MARKETING CONSULTANCY SERVICES
|
| BP&R have developed a suite of services designed to assist radio stations develop, implement, manage, support and grow database-marketing strategies. We call this suite Radio 121™BP&R’s relationship marketing services include:
|
| top |
Posted by Bill Clemens |
No comments yet.
Sorry, the comment form is closed at this time.
