What’s Your Station’s Online Persona?

The term “branding” has become overused.  But you can’t deny the power of branding, whether […]

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World Website Checkup – Australia

Nova FM’s ‘What Makes You An Everyday Olympian?’ The Olympics are here – and if […]

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Sign of the Times

By Peter Don, BPR Covid changed the way people look at many things, from social […]

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Improve Your Strategic Thinking – Part Three

By David Kidd, BPR This article is the third in a six part series. The […]

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The 70s and 80s: The Golden Era of Music

In 1979, Bob Seger sang “Today’s music ain’t got the same soul, I like that […]

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World Website Checkup – San Francisco

99.7 Now FM’s Big Money Minute! 2 Chances at $1,000 Every Weekday Morning at 7:10am […]

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Improve Your Strategic Thinking – Part Two

By David Kidd, BPR This article is the second in a six part series. The […]

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Positioning Statements. Is Yours Meaningful or Meaningless?

By David Kidd, BPR A positioning statement or brand message provides the words that help […]

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