{"id":1084,"date":"2018-10-17T12:22:22","date_gmt":"2018-10-17T01:22:22","guid":{"rendered":"http:\/\/www.bprworld.com\/?p=1084"},"modified":"2018-10-17T12:22:22","modified_gmt":"2018-10-17T01:22:22","slug":"a-growing-disconnect-as-youth-favours-streaming-while-older-groups-continue-tuning","status":"publish","type":"post","link":"http:\/\/bprworld.com\/de\/news\/a-growing-disconnect-as-youth-favours-streaming-while-older-groups-continue-tuning\/","title":{"rendered":"A Growing Disconnect As Youth Favours Streaming While Older Groups Continue Tuning"},"content":{"rendered":"

An interesting look at the <\/em>growing<\/em> statistics between the age demo-graph of online streaming apps vs radio listening.\u00a0Although the report is based on a study conducted in the US, many of the same trends are relevant throughout the developed world.<\/em><\/p>\n

A recent U.S. study on music consumption habits examined the trends of on-demand streaming and AM\/FM radio. The July 2018 survey included a sample of 3,000 participants aged 16 and up, selected to be representative of the United States population.<\/p>\n

Listening to music was tied for the top media outlet among the overall responses at 20%, but younger ages over-indexed on the subject. For ages 16-19, music secured 25%, while it reached 21% for ages 20-24. Rates were also high among ages 45-54, which was also 25%, and ages 55-64 at 22%.<\/p>\n

When analysed for time spent, there was a clear trend of preference among younger listeners. The average daily time spent listening to music was 151 minutes. Within the 16-24 group, the rate was 175 minutes, followed by 156 minutes for ages 25-34 and 159 minutes for ages 35-44. All of the older age brackets reported less than the average minutes.<\/p>\n

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On-demand streaming has grown its share of listeners\u2019 music habits over the years, growing from 24% in 2016 to 27% in 2018. AM\/FM radio is still the largest portion at 31%, but that slice is down from 35% in 2016. Other forms of Internet radio, such as Pandora, saw a jump from 10% in 2016 to 12% in 2018, while digital downloads moved in the reverse from 12% to 10%.<\/p>\n

Terrestrial radio and on-demand streaming also showed the most range in popularity across age groups. Although radio was the top performer overall, it was responsible for only 12% shares in the listening for both the 16-19 and 20-24 age groups. Those brackets were much more likely to spend time streaming, with 60% and 49%, respectively. The habits were flipped for the oldest groups, with a much higher rate of time spent with AM\/FM radio and as low as 8% streaming on demand.<\/p>\n

YouTube was the top performer for all age groups\u2019 on-demand streaming platform, and took an overall share of 38%. Spotify took a comfortable second place with 28%, and Apple Music trailed with 9%. Amazon Prime Music had an overall share of 7%, but also posted a noteworthy spike to 24% for the over-65 set. YouTube also topped weekly reach at 36% overall. Pandora performed well here with 21%, then Spotify with 17%. CDs had just 13% weekly reach and iHeartRadio had 11%.<\/p>\n

Usage trends for radio receivers and smartphones echoed those seen for AM\/FM and on-demand streaming across age groups. At the farthest extremes, the 16-19 group reported a 7% share for radio receivers and 45% for listening on smartphones, while the 65+ group had 45% spent with radio and just 4% with smartphones.<\/p>\n

It would seem as technology continues to grow and improve, the audience potential for FM\/AM overall is slowly decreasing among younger audiences. Fortunately though, it can also be clearly seen that radio still has many loyal followers which hopefully will never change.<\/p>\n

 <\/p>\n

***Research and survey data taken from Music Biz<\/a> and AudienceNet<\/a>\u2019s Audio Monitor Report – July 2018.<\/p>\n

Read original article<\/a> by Anna Washenko<\/a> here.<\/p>\n","protected":false},"excerpt":{"rendered":"

An interesting look at the growing statistics between the age demo-graph of online streaming apps […]<\/p>\n","protected":false},"author":3,"featured_media":1089,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1084","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised"],"acf":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2018\/10\/Streaming.jpg?fit=6000%2C4000","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/1084","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/comments?post=1084"}],"version-history":[{"count":6,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/1084\/revisions"}],"predecessor-version":[{"id":1102,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/1084\/revisions\/1102"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media\/1089"}],"wp:attachment":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media?parent=1084"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/categories?post=1084"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/tags?post=1084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}