{"id":1332,"date":"2019-02-13T12:22:53","date_gmt":"2019-02-13T01:22:53","guid":{"rendered":"http:\/\/www.bprworld.com\/?p=1332"},"modified":"2019-02-13T12:22:53","modified_gmt":"2019-02-13T01:22:53","slug":"tsl-its-not-who-but-how-long","status":"publish","type":"post","link":"http:\/\/bprworld.com\/de\/news\/tsl-its-not-who-but-how-long\/","title":{"rendered":"TSL…. It’s Not Who, But How Long!"},"content":{"rendered":"

By David Kidd, BPR<\/em><\/p>\n

Time Spent Listening (TSL) is the second variable, together with cume, involved in determining market share.<\/p>\n

Cume and TSL combine to provide a station\u2019s Total Listening as well as the market Total Listening.<\/p>\n

Share is \u201cyour station\u2019s total listening\u201d \u00f7 \u201ctotal market listening\u201d.<\/p>\n

TSL Definition: TSL is an estimate of the length of time that a station\u2019s cumulative audience <\/em>spends listening during a specified time period expressed in hours and minutes.<\/em><\/p>\n

TSL is correctly referred to as Average<\/u> TSL.<\/p>\n

To use a very simplistic example, if a station has 2 listeners and a TSL of 8 hours, the reality<\/p>\n

could be that one person listened for 12 hours and the other listened for 4 hours \u2026\u2026NO ONE actually listened for 8 hours.<\/p>\n

So your station loses TSL.<\/strong> What do you do? Panic? No\u2026\u2026\u2026..not yet!<\/p>\n

First \u2026\u2026look at all<\/em> the variables.<\/p>\n

In the example below, the five new \u201clight\u201d listeners gained in survey 2 have increased cume to 15 but diluted TSL\u2026.remember its an average. However, Total Listening has increased to 125 hours and these light listeners have the potential to become \u201cheavy\u201d listeners.<\/p>\n\n\n\n\n\n\n
<\/td>\nCume<\/strong><\/td>\nTSL per Listener<\/strong><\/td>\nAverage Station TSL<\/strong><\/td>\nTotal Station Listening<\/strong><\/td>\n<\/tr>\n
survey 1<\/strong><\/td>\n10 listeners<\/td>\n10 hrs<\/td>\n10 hrs<\/td>\n100 hrs<\/td>\n<\/tr>\n
survey 2<\/strong><\/td>\n10 listeners<\/td>\n10 hrs<\/td>\n\u00a08h 20m<\/td>\n125 hrs<\/td>\n<\/tr>\n
<\/td>\n5 new listeners<\/td>\n\u00a0 5 hrs<\/td>\n<\/td>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

Conversely, a station could lose cume but increase TSL because the loss in cume was due to Light\u00a0 listeners. The bad news is that total listening is also down.<\/p>\n\n\n\n\n\n\n
<\/td>\nCume<\/strong><\/td>\nTSL per Listener<\/strong><\/td>\nAverage Station TSL<\/strong><\/td>\nTotal Station Listening<\/strong><\/td>\n<\/tr>\n
survey 1<\/strong><\/td>\n10 listeners<\/td>\n10 hrs<\/td>\n8h 20m<\/td>\n125 hrs<\/td>\n<\/tr>\n
<\/td>\n\u00a0\u00a0 5 listeners<\/td>\n\u00a0\u00a0 5 hrs<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
survey 2<\/strong><\/td>\n10 listeners<\/td>\n10 hrs<\/td>\n10 hrs<\/td>\n100 hrs<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

Final Note<\/strong><\/p>\n

Understand both variables \u2013 cume and TSL.<\/p>\n

What percentage of your cume are Light, Medium or Heavy listeners?<\/p>\n

Find out what is driving any losses or gains in both cume and TSL.<\/p>\n

Always look at the overall picture.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

By David Kidd, BPR Time Spent Listening (TSL) is the second variable, together with cume, […]<\/p>\n","protected":false},"author":3,"featured_media":1324,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised"],"acf":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2019\/02\/earphones-friends-friendship-3086.jpg?fit=4272%2C2848","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/1332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/comments?post=1332"}],"version-history":[{"count":10,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/1332\/revisions"}],"predecessor-version":[{"id":1342,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/1332\/revisions\/1342"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media\/1324"}],"wp:attachment":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media?parent=1332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/categories?post=1332"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/tags?post=1332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}