{"id":1393,"date":"2019-03-13T16:19:35","date_gmt":"2019-03-13T05:19:35","guid":{"rendered":"http:\/\/www.bprworld.com\/?p=1393"},"modified":"2019-03-13T16:19:35","modified_gmt":"2019-03-13T05:19:35","slug":"how-close-do-you-want-to-get-to-your-listeners","status":"publish","type":"post","link":"http:\/\/bprworld.com\/de\/news\/how-close-do-you-want-to-get-to-your-listeners\/","title":{"rendered":"How Close do you Want to get to your Listeners?"},"content":{"rendered":"

Edited by Andy Beaubien,<\/em> BPR<\/em><\/p>\n

What does Brand Intimacy<\/strong> mean? Quite simply it is how you bond with your listeners. Bonding is something we all understand and hopefully practice in our everyday lives. We bond with school friends, work colleagues, family members and, in general, the people with whom we come into contact throughout our lives. Radio can do this too! Bonding creates a personal relationship between the listener and your station. Recently Fred Jacobs of Jacobs Media, listed a number of steps that we can take to make our station more \u201cintimate\u201d with the listeners. Here is a distillation of his key points.<\/p>\n

    \n
  1. Fulfillment<\/strong>\u2013 This is when the brand suits the audience’s tastes and culture so well, there’s no reason to spend time with other stations.<\/li>\n
  2. Identity<\/strong>\u2013 This one is so key to creating an intimate brand. It is where a radio station intricately weaves itself into reflecting a listener’s persona. Whether it’s riding a Harley or toting around a Louis Vuitton purse, identity brands create that unique connection.<\/li>\n
  3. Indulgence<\/strong>\u2013 This is where a brand honors special occasions that mean something to consumers.\u00a0 Radio stations can do this by recognizing key milestones that matter to their listeners.<\/li>\n
  4. Ritual<\/strong>\u2013 Brands can become part of a person’s daily life. Habit is an important part of why consumers connect to a favorite station or morning drive show.\u00a0 The term \u201critual\u201d is a better way of expressing how radio can become part of the fabric of people’s lives.<\/li>\n
  5. Enhancement<\/strong>\u2013 This archetype is more nuanced, but it’s an important one.\u00a0 It’s about making life easier for customers \u2013 or listeners.\u00a0 And as we’ve learned over the years, providing convenient ways of tuning in and consuming a station is congruent with this value.\u00a0 It could mean developing a great station app, an Alexa skill, an easy-to-navigate website, or even a way for listeners to easily provide input about their favorite station.<\/li>\n
  6. Nostalgia<\/strong>\u2013 By evoking \u201cfond memories\u201d a station can help listeners relive important moments from their past.\u00a0 Every generation, has its own nostalgia and your station can help them re-live those memories.<\/li>\n
  7. Acknowledgment<\/strong>\u2013 This is a pathway that was barely in existence a decade ago.\u00a0 But thanks to social media, it is possible for a radio station to seamlessly connect with listeners on their favorite media platforms.<\/li>\n
  8. Community<\/strong>\u2013Radio stations have the ability to create their own communities \u2013 or tribes \u2013 through a\u00a0sense of commonly shared values or tastes, from music to social causes.\u00a0 \u00a0And the other side of this archetype is connecting with the actual community. \u00a0In a media world that’s gone global, radio’s ability to be part of the local community is precious.<\/li>\n
  9. Fame<\/strong>\u2013 Reality TV has taught us that deep down inside, ordinary people want their 15 minutes of fame.\u00a0 Or at least recognition.\u00a0 Posting a contest winner\u2019s name on the station website or putting their voice on the air makes the listener feel important.<\/li>\n<\/ol>\n

    We have talked and written a lot about the importance of connecting with listeners on a personal level. If you want to add value to your brand and make it stand out from the competition, connecting with your audience is essential.<\/p>\n

     <\/p>\n

    Read original here<\/a>, on Jacob’s Media<\/a>.<\/p>\n

     <\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    Edited by Andy Beaubien, BPR What does Brand Intimacy mean? Quite simply it is how […]<\/p>\n","protected":false},"author":3,"featured_media":1394,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1393","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised"],"acf":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2019\/03\/adobe-photoshop-adolescent-adult-1036377.jpg?fit=4928%2C3280","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/1393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/comments?post=1393"}],"version-history":[{"count":2,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/1393\/revisions"}],"predecessor-version":[{"id":1400,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/1393\/revisions\/1400"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media\/1394"}],"wp:attachment":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media?parent=1393"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/categories?post=1393"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/tags?post=1393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}