![\"\"](\"https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2019\/03\/DK.jpg?resize=106%2C107\")
<\/p>\nBy David Kidd, BPR<\/p>\n
<\/p>\n
Recently, I did an analysis through one of the radio monitoring services to determine how much music crossover there was between two stations in the same network in the same city.<\/p>\n
The programming team at Station B was convinced that the crossover was only around 20% but comments from many other staff members said regardless of that analysis, Station B sounded like a \u201clight\u201d version of Station A, the market leader.<\/p>\n
My analysis showed that indeed the programming team was correct \u2026\u2026if you only look at song \u201ctitles\u201d.<\/p>\n
However, just looking at the number of titles two stations have in common ignores the number of plays<\/em> a song has; in, other words its like looking at cume and ignoring TSL.<\/p>\n The only way to correctly analyse crossover is by looking at the total music played,<\/u> which factors in how many times each title was played.<\/p>\n In this example, just looking at \u201ctitles\u201d, of the 410\u00a0titles<\/strong>\u00a0played on Station B, 76 titles were also played on Station A i.e. 19%.<\/p>\n However, there were around 1000 song\u00a0plays<\/strong>\u00a0during the week on Station B\u2026 of those, there were 450\u00a0plays<\/strong>\u00a0in common with Station A.<\/p>\n In other words, the REAL crossover of music is 45% not 19%!<\/em><\/p>\n \u00a0<\/strong><\/p>\n This can be a real issue for a station trying to establish its musical identity in a crowded market.<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" By David Kidd, BPR Recently, I did an analysis through one of the radio monitoring […]<\/p>\n","protected":false},"author":3,"featured_media":1500,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised"],"acf":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2019\/04\/audio-disc-disk-164853.jpg?fit=3888%2C2592","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/1507","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/comments?post=1507"}],"version-history":[{"count":2,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/1507\/revisions"}],"predecessor-version":[{"id":1509,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/1507\/revisions\/1509"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media\/1500"}],"wp:attachment":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media?parent=1507"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/categories?post=1507"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/tags?post=1507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}