{"id":1682,"date":"2019-08-01T10:12:48","date_gmt":"2019-08-01T00:12:48","guid":{"rendered":"http:\/\/www.bprworld.com\/?p=1682"},"modified":"2019-08-01T10:12:48","modified_gmt":"2019-08-01T00:12:48","slug":"workplace-listening-a-major-opportunity","status":"publish","type":"post","link":"http:\/\/bprworld.com\/de\/news\/workplace-listening-a-major-opportunity\/","title":{"rendered":"Workplace Listening – A Major Opportunity"},"content":{"rendered":"

In a recent study carried out by NuVoodoo Media Services<\/em> relating to work-place listening has revealed that a large number of people listen to radio at work. The new study represents the opinions of over 3,000 respondents ages 14-54 from across all PPM markets.<\/p>\n

Findings of the study reveal that a full 60% of likely ratings respondents identified say they listen to radio at work.<\/p>\n

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In addition, at-work listeners are more likely to listen to terrestrial radio for more hours and more days.<\/p>\n

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EVP\/Research Insights Leigh Jacobs explained, \u201cWe\u2019ve chosen to start with a dive into at-work listening because the market for audio entertainment at work has never been bigger (or younger). Fully 60% of the ratings-susceptible respondents we\u2019ve identified say they listen at work. Savvy operators have been playing to this opportunity for decades, but the competition has never been more fierce.\u201d<\/p>\n

EVP\/Marketing Mike O\u2019Connor added: \u201cIn these new data, 24% say they spend at least an hour a day with terrestrial \u2013 but that number jumps to 41% among those who listen at work. 41% say they listen at least 5 days a week \u2013 but that jumps to 61% among those who listen at work. That\u2019s the potential for significant lift for programmers and marketers who play to this opportunity.\u201d<\/p>\n

Pres.\/CEO Carolyn Gilbert noted, \u201cOur Ratings Prospects Study 14 revealed a significant opportunity for stations. Winning the workplace war for listeners should be at the forefront of all programmers\u2019 minds, and the devil is always in the details\u201d.<\/p>\n

 <\/p>\n

Article first published by NuVoodoo Media<\/em>. Read original here<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

In a recent study carried out by NuVoodoo Media Services relating to work-place listening has […]<\/p>\n","protected":false},"author":3,"featured_media":1676,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised"],"acf":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2019\/08\/adult-chair-company-380769.jpg?fit=6000%2C3368","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/1682","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/comments?post=1682"}],"version-history":[{"count":2,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/1682\/revisions"}],"predecessor-version":[{"id":1688,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/1682\/revisions\/1688"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media\/1676"}],"wp:attachment":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media?parent=1682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/categories?post=1682"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/tags?post=1682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}