{"id":1861,"date":"2019-10-24T09:45:37","date_gmt":"2019-10-23T22:45:37","guid":{"rendered":"http:\/\/www.bprworld.com\/?p=1861"},"modified":"2019-10-24T09:45:37","modified_gmt":"2019-10-23T22:45:37","slug":"sun-tzu-would-have-made-a-great-program-director","status":"publish","type":"post","link":"http:\/\/bprworld.com\/de\/news\/sun-tzu-would-have-made-a-great-program-director\/","title":{"rendered":"Sun Tzu Would Have Made a Great Program Director!"},"content":{"rendered":"<p><em>By David Kidd, BPR<\/em><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1431\" src=\"https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2019\/03\/DK.jpg?resize=109%2C110\" alt=\"\" width=\"109\" height=\"110\" srcset=\"https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2019\/03\/DK.jpg?w=298 298w, https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2019\/03\/DK.jpg?resize=150%2C150 150w\" sizes=\"auto, (max-width: 109px) 100vw, 109px\" \/><\/p>\n<p>This quote is perhaps my favourite one from the legendary military strategist, Sun Tzu:<\/p>\n<p><em>\u201cStrategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.\u201d<\/em><\/p>\n<p>In order to do anything successfully, you have to know where you are going. You must have a plan. However, too often I hear radio stations that sound like they\u2019ve thrown everything on air hoping something will stick with little thought to what they\u2019re trying to achieve.<\/p>\n<p>And they fail.<\/p>\n<p>Strategy and tactics are two terms often used in conjunction with each other and both play a role in a station\u2019s success.<\/p>\n<p>Strategy is the overall plan \u2013 what it is that you\u2019re trying to achieve. <em>\u201cWe want to be the #1 station in \u2026insert market\u201d<\/em><\/p>\n<p>Tactics are the specific actions or steps you undertake to accomplish your strategy.<\/p>\n<p>Strategy and tactics are complementary but as Sun Tzu said, <em>\u201ctactics without strategy is the noise before defeat\u201d. <\/em><\/p>\n<p>&nbsp;<\/p>\n<p><strong>The Elements of Strategy<\/strong><\/p>\n<p>Geoffrey P. Chamberlain in his book \u201cUnderstanding Strategy\u201d offers an interesting perspective on the elements of strategy. He identifies these parts:<\/p>\n<ul>\n<li>A strategy has a single, well-defined focus.<\/li>\n<li>A strategy lays out a path\/plan to be followed.<\/li>\n<li>A strategy is made up of various parts (tactics).<\/li>\n<li>Each of a strategy\u2019s parts pushes towards the defined focus.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>A strategy should also include the anticipation of competitor\u2019s behaviour\u2026\u2026..what if station \u201cX\u201d counter-attacks your new music position?<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Tactics- a few thoughts<\/strong><\/p>\n<p>Even the most well-planned strategy is useless if we do not take considered steps to achieve it.<\/p>\n<p>I have left many strategy meetings over the years only to find some months later a great strategy has failed through poor execution (tactics).<\/p>\n<p>A failure to keep true to the single strategic focus, a blurred music position, confusing positioning statements, promotions\/contests that are at odds with the strategy, talent who don\u2019t embrace\/don\u2019t understand the strategic direction\u2026\u2026etc \u2026.etc.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>In conclusion<\/strong><\/p>\n<p>I\u2019ll finish with two more quotes!<\/p>\n<p>Sun Tzu provides this wonderful example of a great tactician:<\/p>\n<p><em>\u201cThe skilful tactician may be likened to the Shuai-Jan. Now the Shuai-Jan is a snake that is found in the Ch\u2019ang mountains. Strike at its head, and you will be attacked by its tail; strike at its tail, and you will be attacked by its head; strike at its middle, and you will be attacked by head and tail both.\u201d<\/em><\/p>\n<p>The snake\u2019s strategy was to stay alive. \u00a0The means by which it did so were tactics.<\/p>\n<p>And finally, the American author and futurist, Alvin Toffler once said <em>\u201cIf you don\u2019t have a strategy, you are part of someone else\u2019s strategy.\u201d <\/em><\/p>\n<p>In other words, you have no control over your destiny\u2026\u2026you have lost the battle.<\/p>\n<p>&nbsp;<\/p>\n<p><em>So\u2026..what is YOUR strategy?<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By David Kidd, BPR This quote is perhaps my favourite one from the legendary military [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1864,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised"],"acf":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2019\/10\/og-sun-tzu-261.jpg?fit=700%2C360","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/1861","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/comments?post=1861"}],"version-history":[{"count":8,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/1861\/revisions"}],"predecessor-version":[{"id":1873,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/1861\/revisions\/1873"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media\/1864"}],"wp:attachment":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media?parent=1861"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/categories?post=1861"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/tags?post=1861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}