{"id":1995,"date":"2020-01-30T11:41:10","date_gmt":"2020-01-30T00:41:10","guid":{"rendered":"http:\/\/www.bprworld.com\/?p=1995"},"modified":"2020-01-30T11:41:10","modified_gmt":"2020-01-30T00:41:10","slug":"build-it-and-they-will-come","status":"publish","type":"post","link":"http:\/\/bprworld.com\/de\/news\/build-it-and-they-will-come\/","title":{"rendered":"Build It and They Will Come"},"content":{"rendered":"<p><em>By David Kidd, BPR<\/em><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-1431\" src=\"https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2019\/03\/DK.jpg?resize=109%2C110\" alt=\"\" width=\"109\" height=\"110\" srcset=\"https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2019\/03\/DK.jpg?w=298 298w, https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2019\/03\/DK.jpg?resize=150%2C150 150w\" sizes=\"auto, (max-width: 109px) 100vw, 109px\" \/><\/p>\n<p>The actual quote from the movie \u201cField of Dreams\u201d is\u2026&#8230; <em>If you build it, he will come<\/em>.<\/p>\n<p>Well, in the case of Macquarie Radio\u2019s Australian sports stations\u2026. he, she, they didn\u2019t come.<\/p>\n<p>On Tuesday October 29 the announcement was made that as of Friday of the same week, all live shows on the three Macquarie Sports Radio stations would be cancelled. The stations will continue to broadcast live sports e.g. cricket but the live talkback programs will come to an end. Once the summer sport contracts have expired, the 24\/7 sports format will no doubt cease.<\/p>\n<p>On air for just on 18 months, Macquarie Sports Radio broadcast a range of different sports and engaged a string of high-profile presenters.<\/p>\n<p>But like its predecessor, Talking Lifestyle (the 24\/7 advertorial format) it failed to attract an audience.<\/p>\n<p>Broadcasting into Australia\u2019s three largest markets\u2026Sydney, Melbourne and Brisbane\u2026&#8230; the stations attracted a combined cumulative audience of just 273,000 people out of a potential 10+ population of 11,187,000 (s6 Sydney, Melbourne, Brisbane).<\/p>\n<p>That\u2019s a reach of a mere 2.4% of the market.<\/p>\n<p>The three-station market share was even worse\u2026\u2026 just 0.9%!<\/p>\n<p>What went wrong?<\/p>\n<p>Despite having some very good and knowledgeable talent, the stations didn\u2019t have the exclusive rights to <em>any<\/em> of the major sporting events the audience wanted to hear. Sure, they had rights to some sports but they weren\u2019t the BIG ones.<\/p>\n<p>24\/7 sport stations can be successful:<\/p>\n<ul>\n<li>talkSPORT in the UK is the official broadcaster for the Premier League, the top level of the English football league system. And most people know how popular football is in England.<\/li>\n<li>Radio Sport in New Zealand has the rights to all the major rugby union games, including the All Blacks, the enormously popular national team. Rugby is the unofficial national sport of New Zealand.<\/li>\n<li>The world\u2019s first 24\/7 all sports station, WFAN in New York, has the broadcast rights for all the games played by the New York Yankees (baseball), the New York Giants (NFL) and the New York Nets (basketball). In a city the size of New York and with so many radio stations competing for an audience, WFAN ranks #8 overall and is the leading non-music station in that city.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>The common theme with these stations is that they are the official broadcaster for the most popular sport(s) in their market.<\/p>\n<p>Whether it\u2019s a music station, a talk station or a sports station, to be successful you must have a USP <u>that the audience wants and is passionate about<\/u>.<\/p>\n<p><em>\u00a0<\/em><\/p>\n<p><em>Building it and expecting the audience to come without asking them what they want in the first place is a recipe for disaster. <\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By David Kidd, BPR The actual quote from the movie \u201cField of Dreams\u201d is\u2026&#8230; If [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1985,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised"],"acf":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2020\/01\/low-angle-photo-of-four-high-rise-curtain-wall-buildings-830891.jpg?fit=5158%2C3434","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/1995","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/comments?post=1995"}],"version-history":[{"count":2,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/1995\/revisions"}],"predecessor-version":[{"id":1997,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/1995\/revisions\/1997"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media\/1985"}],"wp:attachment":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media?parent=1995"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/categories?post=1995"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/tags?post=1995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}