{"id":2064,"date":"2020-03-12T13:25:50","date_gmt":"2020-03-12T02:25:50","guid":{"rendered":"http:\/\/www.bprworld.com\/?p=2064"},"modified":"2020-03-12T14:30:07","modified_gmt":"2020-03-12T03:30:07","slug":"yes-there-is-such-thing-as-a-bad-question","status":"publish","type":"post","link":"http:\/\/bprworld.com\/de\/news\/yes-there-is-such-thing-as-a-bad-question\/","title":{"rendered":"Yes, There is Such Thing As a Bad Question!"},"content":{"rendered":"\n

By Andy Beaubien, BPR<\/em><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Has someone ever asked you a question and\nyour response is something such as \u201cCould you be more specific?\u201d or \u201cI don\u2019t\nunderstand.\u201d This happens commonly in everyday life. It also happens in the\nresearch world\u2026 and frequently!  <\/p>\n\n\n\n

By its nature, radio is a difficult subject\nto discuss with radio listeners. For one thing, radio is invisible. Listeners\ncannot see the person to whom they are listening or visualize the source of the\nsound coming out of the speakers or headphones. To further complicate matters,\nradio is not a top priority in the life of its listeners. Most people take\nradio for granted. It is just there. You can use it as background. You can\nignore it. <\/p>\n\n\n\n

When conducting audience research, the task\nof the researcher is to make the survey respondents think about the radio\nstations that they listen to. For some people, it may be the first time that\nthey ever have actually discussed their radio listening preferences with anyone.\nIn real life, people talk about politics, their job, children, the cost of\ngoods and services, etc. How often do you overhear someone talking about radio?\n<\/p>\n\n\n\n

Let\u2019s get back to audience research. When\ncreating a radio survey questionnaire, there are some important but basic\nrules. Here are just a few\u2026<\/p>\n\n\n\n

  1. Keep it simple and brief. Short questions are almost always better than long ones. <\/li>
  2. Avoid compound questions. An example: \u201cIn your opinion, are the presenters on station X friendly, intelligent and easy to listen to?\u201d This is a difficult question because listeners may associate a presenter with one or two of these criteria but not necessarily all three. <\/li>
  3. Avoid \u201cfantasy\u201d questions. It is very difficult for the average listener to imagine something that they have never heard. Question: \u201cIf a new station came on the air in your area and plays music that combines jazz, rock, r&b and pop, how likely is it that it would become your favorite station?\u201d A radio programmer may have a concept of what that station might sound like but a typical listener is at a complete loss.<\/li>
  4. We should not expect listeners to answer questions about programs or presenters that they probably have never heard. Even if a person is a regular listener of a particular station, only a small percentage of the station\u2019s listeners will have heard a program that airs only once per week or worse airs late at night or at a time of day when listening levels are low. Expect a lot of \u201cdon\u2019t know\u201d responses. <\/li>
  5. Do not ask questions written in such a way as to almost guarantee a likely answer. Example: \u201cWhen you tune to a station for music, do you want to hear a lot presenter talk?\u201d If someone tunes to a station to hear music, the likelihood that they will want to hear a lot of presenter talk is very low. In other words, it is a foregone conclusion. <\/li>
  6. Avoid questions with inconsistent, unrelated or contradictory answer options. Example: \u201cHow would you rate the topics discussed on station X\u2019s breakfast program?\u201d Answer options: \u201cVery interesting, good, worse, terrible, don\u2019t know.\u201d  <\/li><\/ol>\n\n\n\n

    These are just a few examples of research questions that fail to render useful information. When considering a question for your next audience survey, ask yourself \u201cIf someone were to ask me this question, how easy would it be for me to answer it?\u201d Of course, your BPR specialist will always be available to help you properly design question\/answer combinations for your survey. The end goal is to always ask questions that deliver clear and actionable results.

    <\/p>\n","protected":false},"excerpt":{"rendered":"

    By Andy Beaubien, BPR Has someone ever asked you a question and your response is […]<\/p>\n","protected":false},"author":3,"featured_media":2050,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised"],"acf":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2020\/03\/ask-blackboard-chalk-board-chalkboard-356079-scaled.jpg?fit=2560%2C1550","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/2064","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/comments?post=2064"}],"version-history":[{"count":2,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/2064\/revisions"}],"predecessor-version":[{"id":2072,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/2064\/revisions\/2072"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media\/2050"}],"wp:attachment":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media?parent=2064"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/categories?post=2064"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/tags?post=2064"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}