{"id":2202,"date":"2020-05-14T12:26:37","date_gmt":"2020-05-14T02:26:37","guid":{"rendered":"http:\/\/www.bprworld.com\/?p=2202"},"modified":"2020-05-14T12:26:41","modified_gmt":"2020-05-14T02:26:41","slug":"what-are-your-listeners-feeling-right-now","status":"publish","type":"post","link":"http:\/\/bprworld.com\/de\/news\/what-are-your-listeners-feeling-right-now\/","title":{"rendered":"What Are Your Listeners Feeling Right Now?"},"content":{"rendered":"\n

By Andy Beaubien, BPR<\/em><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

A recent study of American radio listeners by Jacobs Media\ngives us a fresh insight into listeners\u2019 thoughts and feelings as the Covid-19 virus\ncontinues to impact our daily lives. It is worth noting that concerns about the\neconomy are so intense that they even exceed concerns about the health of\nfamily and friends. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

At the bottom of the list, we find that less than 15% of\nrespondents say that they are feeling angry or depressed. However, 30% say that\nthey are feeling \u201cup and down\u201d. In other words, people are experiencing wider\nthan normal mood swings. <\/p>\n\n\n\n

In general, listener concerns fall into two categories:\nfinances and health. In the United States, we are engaged in a virtual tug of\nwar between these two issues. Financial concerns are pressing people to ask for\na re-opening of businesses and workplaces. Health concerns are making people\nreluctant to leave home and engage with others on a direct person-to-person\nbasis. <\/p>\n\n\n\n

As radio broadcasters, our job is to understand the mood of\nour listeners and, in turn, meet their needs. Listener expectations of radio\nfall into two categories: information and distraction.<\/p>\n\n\n\n

First, we must provide information. Radio is well-designed\nto be a source of information, especially local information. We are in a very\nfluid situation and listeners want the latest information about the\navailability of goods and services, the impact of the virus in their local\narea, the response of local government to the crisis, the availability of\nhealth services, etc. <\/p>\n\n\n\n

Secondly, listeners are coming to radio for distraction. In\nother words, they need to escape from the concerns of daily life, especially at\na time when many have far more free time than before. Of course, music is a\nreliable form of escape and radio remains a major source of music entertainment\nfor most radio listeners. However, distraction can also come in the form of\nhumour, story-telling, discussions about the arts and culture, historical\nthemes, etc. Audiobooks can also be a great means of escape. <\/p>\n\n\n\n

Over the years, radio has shown that it is able to adapt to\nchanging circumstances, whether they are cultural, technological or social. The\nold rules no longer apply. Fresh thinking is a must. <\/p>\n\n\n\n

Although the current crisis is unprecedented in radio\u2019s short history, we can adapt and meet the challenge.

<\/p>\n","protected":false},"excerpt":{"rendered":"

By Andy Beaubien, BPR A recent study of American radio listeners by Jacobs Media gives […]<\/p>\n","protected":false},"author":3,"featured_media":2199,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised"],"acf":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2020\/05\/woman-on-rock-platform-viewing-city-196667-scaled.jpg?fit=2560%2C1707","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/2202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/comments?post=2202"}],"version-history":[{"count":1,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/2202\/revisions"}],"predecessor-version":[{"id":2204,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/2202\/revisions\/2204"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media\/2199"}],"wp:attachment":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media?parent=2202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/categories?post=2202"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/tags?post=2202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}