{"id":2264,"date":"2020-06-26T12:44:23","date_gmt":"2020-06-26T02:44:23","guid":{"rendered":"http:\/\/www.bprworld.com\/?p=2264"},"modified":"2020-06-26T12:44:26","modified_gmt":"2020-06-26T02:44:26","slug":"is-your-station-getting-talked-about-for-all-the-right-reasons","status":"publish","type":"post","link":"http:\/\/bprworld.com\/de\/news\/is-your-station-getting-talked-about-for-all-the-right-reasons\/","title":{"rendered":"Is Your Station Getting Talked About\u2026. For All the Right Reasons?"},"content":{"rendered":"\n

By David Kidd, BPR<\/em><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Can you think of the last time you saw, heard or did\nsomething and you just had<\/em> to tell\nyour friends about it?<\/p>\n\n\n\n

That awesome restaurant\u2026. the new Netflix series\u2026..the\ncustomer service that was so good it went beyond anything you\u2019d experienced\nbefore. <\/p>\n\n\n\n

You just have to tell your friends. <\/p>\n\n\n\n

This is word of mouth marketing and it\u2019s an important\nreason why some radio stations are successful and others are just \u201con air\u201d. <\/p>\n\n\n\n

\u201cDid\nyou hear what (insert great Morning Show) said this morning? It was hilarious!\u201d<\/em><\/p>\n\n\n\n

Word of mouth\u00a0marketing is free\u2026. just one reason it’s so valuable. <\/p>\n\n\n\n

Listeners trust their friends. <\/p>\n\n\n\n

Word of Mouth marketing is not\njust an ad \u2026it also contains a recommendation from a trusted source.  Another reason it\u2019s so valuable. <\/p>\n\n\n\n

According\nto a Nielsen study, 92% of consumers said that they believe suggestions from\nfriends and family more than they do advertising or promotions.<\/p>\n\n\n\n

Of\ncourse it can cut both ways. Just as a terrible dining experience can create\nnegative Word of Mouth marketing for a restaurant so too can a particularly\ndreadful debut for a new morning show or a poorly executed major format shift\nresult in bad Word of Mouth Marketing for a radio station.<\/p>\n\n\n\n

In\nBPR\u2019s Strategic studies, we examine how likely the listeners are to tell their\nfriends about certain radio stations. The P1 scores are particularly\ninteresting. In a recent study, a client station had a P1 score of 75% for the\nquestion\u2026. a direct competitor scored 36% from its own  P1\u2019s. Only 36% of the station\u2019s P1\u2019s said they\nWould Tell Their Friends About the Station! It should come as no surprise that\nour client is the market leader while the competitor struggles for both ratings\nand revenue.<\/p>\n\n\n\n

Never underestimate the power of Word of Mouth marketing in the perceptual battleground for the listeners\u2019 minds\u2026. it\u2019s the cheapest and most authentic form of advertising you\u2019ll ever get!

<\/p>\n","protected":false},"excerpt":{"rendered":"

By David Kidd, BPR Can you think of the last time you saw, heard or […]<\/p>\n","protected":false},"author":3,"featured_media":2268,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised"],"acf":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2020\/06\/talk.png?fit=729%2C485","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/2264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/comments?post=2264"}],"version-history":[{"count":2,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/2264\/revisions"}],"predecessor-version":[{"id":2270,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/2264\/revisions\/2270"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media\/2268"}],"wp:attachment":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media?parent=2264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/categories?post=2264"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/tags?post=2264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}