{"id":2272,"date":"2020-06-26T12:44:13","date_gmt":"2020-06-26T02:44:13","guid":{"rendered":"http:\/\/www.bprworld.com\/?p=2272"},"modified":"2020-06-26T12:44:16","modified_gmt":"2020-06-26T02:44:16","slug":"commercial-radio-audiences-grow-during-covid","status":"publish","type":"post","link":"http:\/\/bprworld.com\/de\/news\/commercial-radio-audiences-grow-during-covid\/","title":{"rendered":"Commercial Radio Audiences Grow during COVID"},"content":{"rendered":"\n

Commercial\nradio\u2019s average weekly metro audiences have climbed by 7.1% in Australia to\nnearly 12 million people during the past four weeks, as coronavirus\nrestrictions have eased, according to a GfK Radio Pulse<\/strong> e-diary survey\nreleased recently.
\n 
\nThe research shows commercial radio listeners are up by 786,000 people per\nweek, compared to the second official radio survey of the year that was\nreleased in April.
\n 
\nCommercial radio reached 82.4% of Australians in the latest study, compared to\n76.9% in Survey 2 and an average of 77.3% for all of 2019.
\n 
\nThe survey was commissioned by CRA <\/strong>to provide data to the market while\nthe official radio surveys are on hold due to the impacts of COVID-19.
\n 
\nCRA chief executive officer Joan Warner<\/strong> said the survey was good news\nfor the industry. \u201cListener numbers increased throughout the day, with\nbreakfast up 1.5%, drive up 5.5% and the afternoon daypart (midday to 4pm)\nattracting an average weekly audience of nearly 8 million people \u2013 the kind of\nfigures usually reserved for breakfast.<\/em>
\n 
\n\u201cListening at home continues to be well above trend. Nearly 65% of people\nlistened at home each week and 59% listened in the car.\u201d<\/em>
\n 
\nThe GfK Radio Pulse also highlighted a spike in weekend listeners, with\ncommercial radio reaching a cumulative audience of nearly 10 million from\nSaturday to Sunday, a rise of 17% compared to Survey 2*.
\n 
\nThe survey was in-field from May 17 to June 13 and each metro city saw\nincreases in commercial radio listeners.
\n 
\nIn Sydney, the cumulative weekly audience was up 343,000 compared to Survey 2,\nMelbourne audiences increased by 175,000, Brisbane by 77,000, Adelaide by\n71,000 and Perth by 120,000.
\n 
\nAcross the age groups, commercial radio reached on average 92% of 10-17\nyear-olds each week, 78% of 18-24\u2019s, 81% of 25-39\u2019s, 84% of 40-54\u2019s, 84% of\n55-64\u2019s and 79% of those aged 65 and over.
\n <\/p>\n\n\n\n

The GfK Radio Pulse involved a representative sample of 2,240 participants who reported their radio listening for each quarter hour via an e-diary using a computer, smartphone or tablet. This differs from the standard radio survey methodology, which comprises a larger sample size, with 70% of participants using paper diaries placed in households and 30% completing an e-diary. The official radio surveys will resume with Survey 6, which will be in field from July 26 to September 19, with results to be released on September 29.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n



Article first published by Radioinfo<\/em>. Read original here<\/a>

<\/p>\n","protected":false},"excerpt":{"rendered":"

Commercial radio\u2019s average weekly metro audiences have climbed by 7.1% in Australia to nearly 12 […]<\/p>\n","protected":false},"author":3,"featured_media":2267,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised"],"acf":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2020\/06\/space-grey-ipad-air-with-graph-on-brown-wooden-table-187041-scaled.jpg?fit=2560%2C1920","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/2272","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/comments?post=2272"}],"version-history":[{"count":1,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/2272\/revisions"}],"predecessor-version":[{"id":2274,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/2272\/revisions\/2274"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media\/2267"}],"wp:attachment":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media?parent=2272"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/categories?post=2272"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/tags?post=2272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}