{"id":2283,"date":"2020-07-09T14:00:02","date_gmt":"2020-07-09T04:00:02","guid":{"rendered":"http:\/\/www.bprworld.com\/?p=2283"},"modified":"2020-07-09T14:00:08","modified_gmt":"2020-07-09T04:00:08","slug":"those-oldies-but-goodies-remind-me-of-you","status":"publish","type":"post","link":"http:\/\/bprworld.com\/de\/news\/those-oldies-but-goodies-remind-me-of-you\/","title":{"rendered":"\u201cThose Oldies but Goodies Remind Me of You\u201d"},"content":{"rendered":"\n

By Andy Beaubien, BPR<\/em><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

What is an oldie? <\/p>\n\n\n\n

This is one of the most commonly recurring\nquestions facing music radio programmers. It is so easy for us to fall into the\ntrap of thinking that the songs we once considered to be recent have become\n\u201coldies.\u201d Time has a habit of fooling us. We are often unconscious of the\npassing of weeks, months and years. Could it really be 2020? Are we really 20\nyears into the 21st<\/sup> century? The older we become, the easier it is\nto think that things that happened 10 or 20 years ago were recent events. <\/p>\n\n\n\n

Oldies are relative to one\u2019s age and, in\nturn, one\u2019s generation. An interesting phenomenon occurs when you ask someone\nwhen was the time in their life that the best music was created. The majority\nof people will tell you that it was the music that came out when they were between\n15 and 25 years old. The songs that they remember from those years are usually\nthe ones that they cherish the most. They are the songs that they associate\nwith pivotal events of that era. <\/p>\n\n\n\n

One of the reasons that songs heard between\nthe ages of 15 to 25 years have such a powerful impact on people may be related\nto the fact that these years are critically important to one\u2019s development\nintellectually, emotionally and socially. Few people are the same at 25 as they\nwere at 15. <\/p>\n\n\n\n

If your listeners say that they want to\nhear a balance of old and new songs, a simple formula can help to determine\nwhat they mean by \u201cold\u201d songs. If your target listener is 30 years old, oldies are\nsongs up to 10 years ago. If the target listener is 40 years old, oldies are\nsongs up to 20 years ago. For a 40 year old in the year 2020, an oldie is\nanything prior to the year 2000. In brief, oldies are songs that were popular\naround the time that a person reached the age of 20, + or \u2013 5 years. <\/p>\n\n\n\n

This explains why for 20 year old\nlisteners, there are virtually no oldies. Their music tastes are almost\ncompletely contemporary. They may know of songs from the past but they have\nlittle passion for them. <\/p>\n\n\n\n

If the median age of your listener is 40\nyears old, songs from the 80\u2019s are too old because your 40 year old listener\nwas 0-10 years old during the 80\u2019s. Your 40 year old listener is much more\nlikely to think of songs from the 90\u2019s as \u201creal oldies.\u201d <\/p>\n\n\n\n

So, the next time you promote your station as playing the best of old and new music, consider how that message is being interpreted by your target listener.

<\/p>\n","protected":false},"excerpt":{"rendered":"

By Andy Beaubien, BPR What is an oldie? This is one of the most commonly […]<\/p>\n","protected":false},"author":3,"featured_media":2285,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2283","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised"],"acf":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2020\/07\/selective-focus-photography-of-upright-piano-164769-scaled.jpg?fit=2560%2C1709","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/2283","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/comments?post=2283"}],"version-history":[{"count":1,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/2283\/revisions"}],"predecessor-version":[{"id":2287,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/2283\/revisions\/2287"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media\/2285"}],"wp:attachment":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media?parent=2283"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/categories?post=2283"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/tags?post=2283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}