{"id":2292,"date":"2020-07-09T13:57:17","date_gmt":"2020-07-09T03:57:17","guid":{"rendered":"http:\/\/www.bprworld.com\/?p=2292"},"modified":"2020-07-09T13:57:23","modified_gmt":"2020-07-09T03:57:23","slug":"how-covid-19-has-changed-radio","status":"publish","type":"post","link":"http:\/\/bprworld.com\/de\/news\/how-covid-19-has-changed-radio\/","title":{"rendered":"How COVID-19 has Changed Radio"},"content":{"rendered":"\n<p><em>By David Kidd, BPR<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2019\/03\/DK.jpg?resize=98%2C99\" alt=\"\" class=\"wp-image-1431\" width=\"98\" height=\"99\" srcset=\"https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2019\/03\/DK.jpg?w=298 298w, https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2019\/03\/DK.jpg?resize=150%2C150 150w\" sizes=\"auto, (max-width: 98px) 100vw, 98px\" \/><\/figure>\n\n\n\n<p>This\narticle is not all doom and gloom. <\/p>\n\n\n\n<p>Sure,\nrevenue for most radio stations around the world has taken a big hit and some\nclients\u2019 businesses may never recover. We live in a time of uncertainty not\nknowing if COVID-19 is just the first act\u2026. with the much publicized global\nrecession just lying around the corner.<\/p>\n\n\n\n<p>But\nwhat the pandemic has revealed is that despite all this radio can continue\nfunctioning. We are interacting with our colleagues and clients via Zoom and\nother online platforms, many on air personalities are broadcasting remotely and\nstill sounding as if they\u2019re in the studio, programming teams have devised new\nand fun contests around the concept of self-isolation. <\/p>\n\n\n\n<p>Technology\nhas made this possible but it is our ability to ADAPT that has made the <em>possible<\/em> a <em>reality<\/em>. <\/p>\n\n\n\n<p>The\nability to adapt quickly when life throws us a curve ball is crucial in any\nbusiness but particularly radio if we are to SURVIVE the challenges that lie\nahead. <\/p>\n\n\n\n<p>Continually\nask yourself <em>\u201cwhat if\u201d.<\/em><\/p>\n\n\n\n<p>What\nif \u2026.my star morning show went to a competitor?<\/p>\n\n\n\n<p>What\nif\u2026. a competitor changed format and launched a direct attack on my station?<\/p>\n\n\n\n<p>What\nif\u2026. a competitor launched a flanking attack on either the younger or older\nsegment of your audience?<\/p>\n\n\n\n<p>War\ngame each scenario. <\/p>\n\n\n\n<p>Be prepared for the inevitable\u2026. things will change\u2026.. and always be ready to adapt. <br><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By David Kidd, BPR This article is not all doom and gloom. Sure, revenue for [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2286,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised"],"acf":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2020\/07\/woman-holding-sign-3951615-scaled.jpg?fit=2560%2C1707","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/2292","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/comments?post=2292"}],"version-history":[{"count":1,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/2292\/revisions"}],"predecessor-version":[{"id":2293,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/2292\/revisions\/2293"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media\/2286"}],"wp:attachment":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media?parent=2292"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/categories?post=2292"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/tags?post=2292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}