{"id":2406,"date":"2020-09-17T14:01:12","date_gmt":"2020-09-17T04:01:12","guid":{"rendered":"http:\/\/www.bprworld.com\/?p=2406"},"modified":"2020-09-17T14:01:12","modified_gmt":"2020-09-17T04:01:12","slug":"radio-promotions-that-didnt-go-according-to-plan-part-2","status":"publish","type":"post","link":"http:\/\/bprworld.com\/de\/news\/radio-promotions-that-didnt-go-according-to-plan-part-2\/","title":{"rendered":"Radio Promotions That Didn\u2019t Go According to Plan &#8211; Part 2"},"content":{"rendered":"<p><em>By David Kidd, BPR<\/em><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-1431\" src=\"https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2019\/03\/DK.jpg?resize=86%2C87\" alt=\"\" width=\"86\" height=\"87\" srcset=\"https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2019\/03\/DK.jpg?w=298 298w, https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2019\/03\/DK.jpg?resize=150%2C150 150w\" sizes=\"auto, (max-width: 86px) 100vw, 86px\" \/><\/p>\n<p>Station databases and their management have come a long way over the years.<\/p>\n<p>Back in 2004, the Triple M network in Australia was conducting a successful program to grow its listener database via a program called The Freq Club.<\/p>\n<p>Things were going well for one promotion until it came time for the network to award the major prize which was valued at $54,000 and included a Harley Davidson, a laptop and an overseas holiday.<\/p>\n<p>As the network was focusing everything on the database and the interaction with the listeners who had signed up, the winner was to be emailed with the good news with a follow up phone call on air the next morning.<\/p>\n<p>Sounds simple\u2026.what could go wrong? Plenty!<\/p>\n<p>Instead of one winner receiving the email with the good news, 50 people on the database received emails telling them that they had won.<\/p>\n<p>Yes, a PR nightmare with lawyers and TV current affairs shows having a field day.<\/p>\n<p>Eventually, one lucky winner was awarded the grand prize.<\/p>\n<p>And what happened to the other 49?<\/p>\n<p>They received a $250 voucher\u2026..and probably unsubscribed from the database.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By David Kidd, BPR Station databases and their management have come a long way over [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2400,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised"],"acf":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2020\/09\/pexels-artem-beliaikin-2519790-scaled.jpg?fit=2560%2C1707","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/2406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/comments?post=2406"}],"version-history":[{"count":1,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/2406\/revisions"}],"predecessor-version":[{"id":2407,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/2406\/revisions\/2407"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media\/2400"}],"wp:attachment":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media?parent=2406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/categories?post=2406"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/tags?post=2406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}