{"id":2443,"date":"2020-10-16T13:40:23","date_gmt":"2020-10-16T02:40:23","guid":{"rendered":"http:\/\/www.bprworld.com\/?p=2443"},"modified":"2020-10-16T13:40:23","modified_gmt":"2020-10-16T02:40:23","slug":"your-logo-says-a-lot-about-your-station-and-it-may-not-be-all-good","status":"publish","type":"post","link":"http:\/\/bprworld.com\/de\/news\/your-logo-says-a-lot-about-your-station-and-it-may-not-be-all-good\/","title":{"rendered":"Your Logo Says A Lot About Your Station\u2026.and It May Not Be All Good"},"content":{"rendered":"

By David Kidd, BPR<\/em><\/p>\n

\"\"<\/strong><\/p>\n

Australia (the country) has a new logo and the reviews by the public and marketers alike have been SCATHING. The logo forms part of a larger project underway to rebrand Australia and promote the nation overseas.<\/p>\n

The project was led by Australia\u2019s Nation Brand Advisory Council; according to the Federal government, this is a group comprised of \u201csome of Australia\u2019s brightest business minds\u201d from the private and public sectors.<\/p>\n

At a cost to the Australian taxpayer of AUD $10 million the logo is made up of a symbolic gold representation of a wattle with the letters \u2018AU\u2019 in the centre\u2026..the problem is it looks likes a graphical representation of the COVID-19 virus!<\/p>\n

\"\"<\/p>\n

Yes\u2026timing is everything.<\/p>\n

In radio terms, a great logo grabs the audience\u2019s attention, makes a strong first impression to a new listener, encapsulates your brand identity, is memorable and importantly, separates you from the competition.<\/p>\n

Look we all know that listeners don\u2019t tune into a station JUST because it has a great logo\u2026\u2026. but the logo MUST support the brand proposition; if you\u2019re trying to be the cool station in town\u2026\u2026your logo better look cool.<\/p>\n

Radio programmers and marketers understand the importance of creating a unified brand to manage perception, demonstrate values and build reputation. Simultaneously we understand the challenges of creating a logo and brand identity that is not only appealing to the audience but says something positive to them\u2026.and reflects your brand image.<\/p>\n

Given the impact of COVID-19, focus groups won\u2019t be with us for the foreseeable future. But online is a great way to test the appeal of various potential logos for your station.<\/p>\n

Don\u2019t just get the opinion of a few key executives at your radio station for your new logo\u2026\u2026ask the people you\u2019re trying to impress\u2026\u2026your listeners.<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

By David Kidd, BPR Australia (the country) has a new logo and the reviews by […]<\/p>\n","protected":false},"author":3,"featured_media":2439,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised"],"acf":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2020\/10\/pexels-alleksana-4113685-scaled.jpg?fit=2560%2C1707","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/2443","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/comments?post=2443"}],"version-history":[{"count":3,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/2443\/revisions"}],"predecessor-version":[{"id":2447,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/2443\/revisions\/2447"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media\/2439"}],"wp:attachment":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media?parent=2443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/categories?post=2443"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/tags?post=2443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}