{"id":2487,"date":"2020-11-12T11:20:41","date_gmt":"2020-11-12T00:20:41","guid":{"rendered":"http:\/\/www.bprworld.com\/?p=2487"},"modified":"2020-11-12T11:20:41","modified_gmt":"2020-11-12T00:20:41","slug":"radio-promotions-that-didnt-go-according-to-plan-part-4","status":"publish","type":"post","link":"http:\/\/bprworld.com\/de\/news\/radio-promotions-that-didnt-go-according-to-plan-part-4\/","title":{"rendered":"Radio Promotions That Didn\u2019t Go According to Plan &#8211; Part 4"},"content":{"rendered":"<p><em>By David Kidd, BPR<\/em><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-1431\" src=\"https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2019\/03\/DK.jpg?resize=115%2C116\" alt=\"\" width=\"115\" height=\"116\" srcset=\"https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2019\/03\/DK.jpg?w=298 298w, https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2019\/03\/DK.jpg?resize=150%2C150 150w\" sizes=\"auto, (max-width: 115px) 100vw, 115px\" \/><\/p>\n<p>The Secret Sound. One of the most successful radio promotions in the world. But sometimes the devil is in the detail.<\/p>\n<p>A certain station in Australia was running the ever popular contest and the new sound was described by the person who created it as\u2026. \u201cbreaking the head off a prawn\u201d\u2026\u2026shrimp for our American friends.<\/p>\n<p>A listener called in and her guess was \u201cbreaking the tail off a prawn\u201d. She was told she was incorrect.<\/p>\n<p>Better luck next time.<\/p>\n<p>When a guy rang up not long afterwards and said it was the sound of the head being broken off a prawn he won the large cash jackpot.<\/p>\n<p>Now it transpires that some people refer to the \u201cbody\u201d of the prawn (the part we eat) as the \u201ctail\u201d not the small crunchy thing at the very end of the prawn.<\/p>\n<p>So technically the first caller was also correct as the sound of the head being removed from the tail (the body) is the same as the tail (the body) being removed from the head.<\/p>\n<p>It\u2019s the same action and therefore the same sound.<\/p>\n<p>The station had to award two prizes!<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By David Kidd, BPR The Secret Sound. One of the most successful radio promotions in [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2480,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised"],"acf":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2020\/11\/pexels-artem-beliaikin-2292953-scaled.jpg?fit=2560%2C1707","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/2487","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/comments?post=2487"}],"version-history":[{"count":1,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/2487\/revisions"}],"predecessor-version":[{"id":2488,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/2487\/revisions\/2488"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media\/2480"}],"wp:attachment":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media?parent=2487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/categories?post=2487"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/tags?post=2487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}