{"id":2572,"date":"2021-02-04T11:49:15","date_gmt":"2021-02-04T00:49:15","guid":{"rendered":"http:\/\/www.bprworld.com\/?p=2572"},"modified":"2021-02-04T11:49:15","modified_gmt":"2021-02-04T00:49:15","slug":"being-local-or-sounding-local","status":"publish","type":"post","link":"http:\/\/bprworld.com\/de\/news\/being-local-or-sounding-local\/","title":{"rendered":"Being Local or Sounding Local?"},"content":{"rendered":"

By David Kidd, BPR<\/em><\/p>\n

\"\"<\/p>\n

Many radio people stress the importance of \u201cbeing local\u201d. And there is a valid argument to the concept but great networked shows perform strongly too.<\/p>\n

But \u201cbeing\u201d local and \u201csounding\u201d local are two very different things. Just because an announcer broadcasts from<\/em> the same city they broadcast to<\/em> doesn\u2019t always mean they \u201csound\u201d local.<\/p>\n

This was brought home to me recently when listening to the Kyle & Jackie O Show (the #1 FM morning show in Sydney, Australia). Kyle was broadcasting from Sydney while Jackie O was in Melbourne for the filming of a TV show. She made the comment about how people in Melbourne use different names than Sydney-siders to refer to the same thing. It was a very entertaining piece of content.<\/p>\n

For example, a slice of potato which is battered and deep fried is called a potato scallop in Sydney but if you order that in Melbourne they wouldn\u2019t know what you were talking about. In Melbourne it\u2019s called a potato cake.<\/p>\n

In Australia, the swimming costume creates even more confusion. In the state of Queensland, a swimming costume is called \u201ctogs\u201d, in New South Wales they\u2019re called \u201cswimmers\u201d, in Victoria \u2026\u201dbathers\u201d.<\/p>\n

In the US, there are many regional differences in the names used for the same object or activity. In many parts of the country a water fountain is called just that\u2026.in the Northeast, it\u2019s called a \u201cbubbler\u201d. Shopping carts are called \u201ccarriages\u201d in the Northeast. And don\u2019t refer to a roundabout as a roundabout there\u2026.. they\u2019re called \u201crotaries\u201d. The University of Wisconsin has even written the Dictionary of American Regional English that documents words and phrases that vary from one place to another across the United States.<\/p>\n

And then there are pronunciations. The suburb of Coogee in Sydney is pronounced very differently to Coogee in Perth.<\/p>\n

My point in mentioning all this is that most people in radio will work in many different parts of the same country, sometimes even different countries. To \u201csound\u201d local on air, talent should research the different regional linguistic nuances. Being in the city to which you broadcast is only one part of \u201clocal\u201d.<\/p>\n

If you are new to a city you can make this part of your show content just as the British broadcaster Christian O\u2019Connell did when he arrived in Australia to do mornings at Melbourne\u2019s Gold 104.3. Obviously his accent made it clear to the listeners that he didn\u2019t grow up in Melbourne so he made \u201cgetting to know\u201d the city part of his daily content.<\/p>\n

And guess what\u2026\u2026. The Christian O\u2019Connell Show remains the #1 FM morning show in that market.<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

By David Kidd, BPR Many radio people stress the importance of \u201cbeing local\u201d. And there […]<\/p>\n","protected":false},"author":3,"featured_media":2567,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised"],"acf":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2021\/02\/pexels-aksonsat-uanthoeng-1078850-scaled.jpg?fit=2560%2C1707","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/2572","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/comments?post=2572"}],"version-history":[{"count":1,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/2572\/revisions"}],"predecessor-version":[{"id":2573,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/2572\/revisions\/2573"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media\/2567"}],"wp:attachment":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media?parent=2572"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/categories?post=2572"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/tags?post=2572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}