{"id":2715,"date":"2021-03-05T11:59:05","date_gmt":"2021-03-05T00:59:05","guid":{"rendered":"http:\/\/www.bprworld.com\/?p=2715"},"modified":"2021-03-05T11:59:05","modified_gmt":"2021-03-05T00:59:05","slug":"radio-promotions-that-didnt-go-according-to-plan-part-7","status":"publish","type":"post","link":"http:\/\/bprworld.com\/de\/news\/radio-promotions-that-didnt-go-according-to-plan-part-7\/","title":{"rendered":"Radio Promotions That Didn\u2019t Go According to Plan – Part 7"},"content":{"rendered":"

By David Kidd, BPR<\/em><\/p>\n

\"\"<\/p>\n

Radio stations are famous (well some infamous) for their April Fools Day stunts.<\/p>\n

And so it was for Radio Windy (now The Breeze) based in the capital of New Zealand, Wellington.<\/p>\n

The promotions department at Radio Windy came up with what they thought would be an hilarious April Fools Day promotion.<\/p>\n

The idea was that the Inter Island Ferry linking the country\u2019s North Island to the South Island would be running free joy rides on April 1.<\/p>\n

Now the catch was that these joy rides weren\u2019t starting from the ferry terminal but from the large international dock where the cruise ships departed.<\/p>\n

This was a big event (if it were actually going to happen).<\/p>\n

The promotions team and a few of the presenters were there at the international dock ready to greet the gullible listeners with some free giveaways and a big April Fools day joke sign.<\/p>\n

It was a great laugh\u2026\u2026. until a bus turned up full of disabled children who had travelled over two hours to be there.<\/p>\n

Of course the local paper, television stations and radio competitors had a field day.<\/p>\n

The promotions manager kept his job\u2026\u2026well \u201ca\u201d job\u2026. he was quickly dispatched back to the copy department.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

By David Kidd, BPR Radio stations are famous (well some infamous) for their April Fools […]<\/p>\n","protected":false},"author":3,"featured_media":2713,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2715","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised"],"acf":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2021\/03\/promo.png?fit=731%2C486","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/2715","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/comments?post=2715"}],"version-history":[{"count":1,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/2715\/revisions"}],"predecessor-version":[{"id":2716,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/2715\/revisions\/2716"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media\/2713"}],"wp:attachment":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media?parent=2715"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/categories?post=2715"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/tags?post=2715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}