{"id":2939,"date":"2021-04-29T11:59:20","date_gmt":"2021-04-29T01:59:20","guid":{"rendered":"http:\/\/www.bprworld.com\/?p=2939"},"modified":"2021-04-29T12:29:42","modified_gmt":"2021-04-29T02:29:42","slug":"radio-and-history","status":"publish","type":"post","link":"http:\/\/bprworld.com\/de\/news\/radio-and-history\/","title":{"rendered":"Radio and History"},"content":{"rendered":"<p><em>By David Kidd, BPR<\/em><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1431\" src=\"https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2019\/03\/DK.jpg?resize=110%2C111\" alt=\"\" width=\"110\" height=\"111\" srcset=\"https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2019\/03\/DK.jpg?w=298 298w, https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2019\/03\/DK.jpg?resize=150%2C150 150w\" sizes=\"auto, (max-width: 110px) 100vw, 110px\" \/><\/p>\n<p>Radio programming and history may sound like strange bedfellows. One concerns itself with tapping into current listener trends, tastes &amp; priorities. The other is the study of past events. It was Winston Churchill who said \u201cThe further backwards you look, the further forward you can see\u201d.<\/p>\n<p>So, when we are looking for the next new idea we should first ask: \u201cIs there an old idea waiting to be reconnected with the station?\u201d \u00a0Sometimes a gem of an old idea can be buffed &amp; polished and work better than any new idea.<\/p>\n<p>Cue the Secret Sound promo!<\/p>\n<p>Yes, my friends, it\u2019s is probably the oldest contest currently running on hundreds, if not thousands, of radio stations at anytime around the world; and probably is still the most successful. Test the Secret Sound in a list of other contests and benchmarks and if it\u2019s not in the top two or three I\u2019d be very surprised.<\/p>\n<p>Ah, but what do the creatives in the room have to say about their precious blank sheet of paper? \u00a0Or the new CEO or PD who wants to make their mark by reinventing the wheel and throwing out all the old ideas?<\/p>\n<p>The creative challenge in programming is often to keep those long-term, <em>popular<\/em> properties fresh, not to try and recreate them so they no longer resemble what made them great in the first place.<\/p>\n<p>Mystery Voices plays on a similar theme to the Secret Sound.<\/p>\n<p>Pay Your Bills\u2026Beat the Bomb\u2026.. they\u2019re old ideas but they <em>work<\/em>.<\/p>\n<p>And don\u2019t forget radio history is littered with some absolute programming disasters that should never again see the light of day!<\/p>\n<p>In 2021, radio history has, as in previous years, some very valuable lessons for every programmer.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By David Kidd, BPR Radio programming and history may sound like strange bedfellows. One concerns [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2934,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised"],"acf":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2021\/04\/pexels-jimmy-chan-1235971-scaled.jpg?fit=2560%2C1707","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/2939","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/comments?post=2939"}],"version-history":[{"count":3,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/2939\/revisions"}],"predecessor-version":[{"id":2954,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/2939\/revisions\/2954"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media\/2934"}],"wp:attachment":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media?parent=2939"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/categories?post=2939"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/tags?post=2939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}