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<\/p>\nA new study by radio manufacturer Pure says millions more Brits have turned to radio, regarding it as a trusted source of breaking news and instant information.<\/p>\n
And it\u2019s the younger audience who are tuning in more, with 62% of 18-34s suggesting they are listening more than pre-pandemic.<\/p>\n
Despite the older population not changing their habits that much, on average over a third of Brits say they have listened to the radio more, and home-working seems to be a key factor, with over a fifth listening whilst having breakfast or during the workday itself, aiming to recreate their office atmosphere from home.<\/p>\n
Interestingly, where people listen really varies between the young and old, with 18-24s being far more likely to listen in the shower (20% vs an average of 5% age 45+) and 18% enjoy the radio as a bit of background music whilst eating dinner (vs just 6% of those 45 and over).<\/p>\n
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27% of 18-34s are listening to the radio on a traditional radio device due to convenience, with 19% suggesting it is more accessible and 17% suggesting the sound is better than on other devices.<\/p>\n
The new research comes as Pure Radio surveyed 2,000 Brits** to launch a campaign for World Radio Day 2022, in order to champion the trust that people have in radio \u2013 the key theme for this year\u2019s World Radio Day.<\/p>\n
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