Enthusiasm, engagement and passion for radio is alive and well, according to Nova Entertainment\u2019s Group Program Director Paul Jackson.<\/p>\n
All four of its stations in Sydney and Melbourne saw increases in Survey 2, with Nova retaining the number one spot in Brisbane.<\/p>\n
Jackson told Radio Today \u201cWe\u2019re very happy. It\u2019s a very strong performance from the whole network.\u201d<\/p>\n
He points out the most recent survey results follow different listening patterns over the previous two years.<\/p>\n
\u201cMaybe this is the one that got huge engagement and lots of enthusiasm from listeners \u2026 there are certain shows with a clue to going \u201cI love that!\u201d because we\u2019re getting huge numbers in a market like Melbourne.\u201d<\/p>\n
Jackson says it points to the strength of the medium in a world where we\u2019re being told people aren\u2019t listening to radio as much as they once did.<\/p>\n
\u201cWe\u2019ve picked up record cumes again. There\u2019s a lot of great shows. Familiar faces.\u201d<\/p>\n
\u201cI honestly don\u2019t think I remember in the last eleven years seeing as many cumes this high, and shares this strong in a period when people supposedly listened less.\u201d<\/p>\n
ARN\u2019s Chief Content Officer Duncan Campbell is also encouraged by the latest book, telling Radio Today \u201cObviously (it\u2019s been) a very successful day. 19th number one network in a row. Record cume for the network, best ever cume nationally.\u201d<\/p>\n
\u201cI think we\u2019ve seen some surges in some shares. Adelaide breakfast for example was a big mover.\u201d<\/p>\n
He describes the results as \u201ca successful book for ARN, but impacted by heavy marketing from SCA and Nova.\u201d<\/p>\n
Nine Radio\u2019s Head of Content Greg Byrnes tells Radio Today Survey 2 was \u201ca wonderful day for us.\u201d<\/p>\n
Sydney\u2019s 2GB and Melbourne\u2019s 3AW both increased their position as the No. 1 stations in the market.<\/p>\n
Byrnes is also satisfied with how 4BC Brisbane and 6PR Perth are placed.<\/p>\n
\u201c(The) cume remains impressive. I think in Perth, peak cume is still up about 200,000. So that\u2019s well ahead of our five year average over there. Across those markets, all formats have had a lot of changes. Two steps forward, one step back.\u201d<\/p>\n
\u201cIn Brisbane, they\u2019ve done a wonderful job in relation to the floods. Those two markets, they bounce around a lot. You can have good surveys and then quieter surveys, and we know that, and we just look at those five year averages, and year on year, and we\u2019re in the right spot.\u201d<\/p>\n
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