{"id":3950,"date":"2022-07-21T13:18:17","date_gmt":"2022-07-21T03:18:17","guid":{"rendered":"https:\/\/www.bprworld.com\/?p=3950"},"modified":"2022-07-21T13:18:17","modified_gmt":"2022-07-21T03:18:17","slug":"are-you-taking-ownership","status":"publish","type":"post","link":"http:\/\/bprworld.com\/de\/news\/are-you-taking-ownership\/","title":{"rendered":"Are You Taking Ownership?"},"content":{"rendered":"<p><em>By David Kidd, BPR<\/em><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-3421\" src=\"https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2021\/10\/dk-300x300.png?resize=131%2C131\" alt=\"\" width=\"131\" height=\"131\" \/><\/p>\n<p>With networking deeply entrenched in the radio industry around the world, there has become a trend to apply the corporate brand to various elements on the stations.<\/p>\n<p>Listen live via the XYZ app, not listen live via the Station Name App.<\/p>\n<p>Same with newsrooms. Where stations in a network all source news from the same newsroom, many are using terms such as the XYZ News Hub or the XYZ News Centre to brand each bulletin rather than Station Name News.<\/p>\n<p>The thing is in most strategic studies conducted by BPR in countries globally news &amp; information positions are always in the Top 10, usually Top 5.<\/p>\n<p>The listeners want their favourite radio station to provide the news &amp; information to keep them up to date with what\u2019s going on in the world.<\/p>\n<p>A recent study revealed, as usual, that news &amp; information positions were <em>extremely <\/em>important to the audience overall and to all stations\u2019 P1\u2019s. Yet one network in the market used a corporate brand on their news bulletins for all their stations.<\/p>\n<p>These stations no longer own the news &amp; information positions perceptually as they once did when the news bulletins were branded with the individual station names.<\/p>\n<p>The thing is, listeners want THEIR favourite STATION to provide the news &amp; information, not some corporate entity which they probably haven\u2019t heard of before.<\/p>\n<p>To complicate things even further, the awareness of the corporate news brand was very low.<\/p>\n<p>It\u2019s yours\u2026. they want it\u2026. own it!<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By David Kidd, BPR With networking deeply entrenched in the radio industry around the world, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3947,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised"],"acf":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2022\/07\/bottles.png?fit=787%2C518","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/3950","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/comments?post=3950"}],"version-history":[{"count":1,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/3950\/revisions"}],"predecessor-version":[{"id":3951,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/3950\/revisions\/3951"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media\/3947"}],"wp:attachment":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media?parent=3950"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/categories?post=3950"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/tags?post=3950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}