{"id":3985,"date":"2022-08-04T14:47:03","date_gmt":"2022-08-04T04:47:03","guid":{"rendered":"https:\/\/www.bprworld.com\/?p=3985"},"modified":"2022-08-04T14:47:03","modified_gmt":"2022-08-04T04:47:03","slug":"how-good-is-your-listener-experience-lx","status":"publish","type":"post","link":"http:\/\/bprworld.com\/de\/news\/how-good-is-your-listener-experience-lx\/","title":{"rendered":"How Good is Your Listener Experience (LX)?"},"content":{"rendered":"<p><em>By David Kidd, BPR<\/em><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-3421\" src=\"https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2021\/10\/dk-300x300.png?resize=135%2C135\" alt=\"\" width=\"135\" height=\"135\" \/><\/p>\n<p>Amazon\u2019s Jeff Bezos once said \u201cWe see our customers as invited guests to a party, and we are the hosts. It&#8217;s our job every day to make every important aspect of the customer experience a little bit better\u201d.<\/p>\n<p>So, how\u2019s the party going at your station?<\/p>\n<p>Are the listeners being served what they want? The type of music, entertainment, news &amp; information, personalities.<\/p>\n<p>Are they being served on time and with the correct quantity of each ingredient?<\/p>\n<p>Are they engaging in the experience or keeping close tabs on the time so they can make a quick exit and go to the next party (your competitor)?<\/p>\n<p>Stepping aside from radio for a moment, think about the last time you had a really great experience as a customer \u2014 remember the ways that experience left you feeling.<\/p>\n<p>Now do the same for the last time you had a poor experience as a customer.<\/p>\n<p>Customer experience is the impression customers have of a brand as a whole throughout all aspects of the buyer&#8217;s journey. It forms the perceptions of a brand.<\/p>\n<p>It\u2019s no use assuming what the listeners\u2019 experience is \u2026\u2026you must ask them.<\/p>\n<p>Accurate listener research is one of the most important tools in a programmer\u2019s arsenal.<\/p>\n<p>You find out what they want from their favourite radio station and then measure their LX\u2026 listener experience\u2026. to determine how well your station is performing.<\/p>\n<p>Is your station the \u201chottest party ticket in town\u201d or a time filler for one that\u2019s better?<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By David Kidd, BPR Amazon\u2019s Jeff Bezos once said \u201cWe see our customers as invited [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3982,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised"],"acf":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2022\/08\/pexels-logan-primm-3738982-scaled.jpg?fit=2560%2C1694","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/3985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/comments?post=3985"}],"version-history":[{"count":1,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/3985\/revisions"}],"predecessor-version":[{"id":3986,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/3985\/revisions\/3986"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media\/3982"}],"wp:attachment":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media?parent=3985"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/categories?post=3985"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/tags?post=3985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}