Commercial radio ad revenue for the five major Australian capital cities increased by 11.7% to $55.479 million in the month of August compared to $49.653 million a year ago, according to figures released today by industry body CRA.<\/p>\n
Sydney stations recorded a healthy 26.5% year on year increase in ad revenue to $16.889 million in the month. Melbourne stations grew 13.3% to $18.608 million, Adelaide stations were up 4.1% to $5.066 million, and Brisbane increased 2.9% to $8.258 million.<\/p>\n
Perth was down 4.7% to $6.658 million.<\/p>\n
CRA chief executive officer Ford Ennals says the travel, automotive and insurance categories were rebuilding advertising spend which had contributed to the month\u2019s strong growth in ad revenue.<\/p>\n
He says, \u201cWe also saw direct and independent agencies spend increase during August.<\/p>\n
\u201cCRA has been very proactive in engaging with these groups and communicating the effectiveness of commercial radio advertising including a recent audio event in partnership with the IMAA and a marketing campaign to launch the online audio planning tool.\u201d<\/p>\n
Ennals says the GfK radio survey 5 achieved another best-ever result for commercial radio with weekly listeners up 8% year on year to more than 12 million people across the five metro capitals. \u201cAlthough we have not reached the revenue heights of pre-Covid days, advertisers recognise that radio is a cost-effective platform with high audience reach and engagement.\u201d<\/p>\n
The figures include agency and direct ad revenue and were compiled by media data analytics company Milton Data.<\/p>\n
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