{"id":5275,"date":"2022-10-28T13:05:04","date_gmt":"2022-10-28T02:05:04","guid":{"rendered":"https:\/\/bprworld.com\/?p=5275"},"modified":"2022-12-01T13:12:45","modified_gmt":"2022-12-01T02:12:45","slug":"vagina-chips-yes-im-serious","status":"publish","type":"post","link":"http:\/\/bprworld.com\/de\/news\/vagina-chips-yes-im-serious\/","title":{"rendered":"Vagina Chips\u2026..Yes I\u2019m Serious!"},"content":{"rendered":"

By David Kidd, BPR<\/em><\/p>\n

\"\"<\/strong><\/p>\n

A recent research study found that millennials are not having enough sex. So early in September, the marketing gurus at the Lithuanian snack brand, CHAZZ, used that insight to create a new range of chips. Vagina-flavoured chips to be precise.<\/p>\n

I\u2019m serious.<\/p>\n

There are two ways to look at this.<\/p>\n

One: CHAZZ, a small Lithuanian company has suddenly made headlines around the world. Hey, we are talking about it here!<\/p>\n

Two: what is CHAZZ going to do with this new found attention?<\/p>\n

If the purpose was to get more people to buy their other products then that MAY work. I say MAY because if the CHAZZ product range is sub-standard then all this extra publicity will do is get consumers to pay for something that they may later regret. Successful brands need more than a quick laugh to last.<\/p>\n

Think of joke products and outrageous stunts as being similar to clickbait. People can\u2019t help but click to find out more\u2013 you saw \u201cvagina chips\u201d in the title of this article and you had to click\u2026didn\u2019t you? \ud83d\ude00<\/p>\n

But if the article or product doesn\u2019t live up to the hype that the title implies, then you\u2019re more likely to turn people off than leave them wanting more.<\/p>\n

It\u2019s no different to a low rating radio station pulling of a massive stunt that captures market headlines and TV coverage. People start to tune in out of curiosity to hear what all the fuss is about. But what they hear is the same old stuff that\u2019s the root cause of the low ratings\u2026\u2026.a boring Morning Show, a strategically wrong music position, poorly scheduled music, poorly selected music, etc.<\/p>\n

Next time you\u2019re planning that massive publicity seeking stunt or the biggest contest giveaway in your market\u2019s history, ask yourself \u201cis my station sounding the best it can possibly can?\u201d, \u201cis the Morning Show sounding great?\u201d, \u201cis the music 100% on target, both the selection of songs and their placement?\u201d.<\/p>\n

What does your research say\u2026\u2026is your station catering to what the listener wants to hear\u2026..or is it catering to what you think they want to hear?<\/p>\n

Something to think about before your Street Team heads out for a suburban blitz giving away icy cold cans of Coke and ABC FM\u2019s Vagina Chips!<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

By David Kidd, BPR A recent research study found that millennials are not having enough […]<\/p>\n","protected":false},"author":3,"featured_media":5277,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised"],"acf":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2022\/12\/pexels-iconcom-479628-scaled.jpg?fit=2560%2C1707","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/5275","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/comments?post=5275"}],"version-history":[{"count":2,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/5275\/revisions"}],"predecessor-version":[{"id":5279,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/5275\/revisions\/5279"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media\/5277"}],"wp:attachment":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media?parent=5275"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/categories?post=5275"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/tags?post=5275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}