{"id":5555,"date":"2023-05-05T13:22:57","date_gmt":"2023-05-05T03:22:57","guid":{"rendered":"https:\/\/bprworld.com\/?p=5555"},"modified":"2023-05-05T13:22:57","modified_gmt":"2023-05-05T03:22:57","slug":"objective-news","status":"publish","type":"post","link":"http:\/\/bprworld.com\/de\/news\/objective-news\/","title":{"rendered":"Objective News?"},"content":{"rendered":"<p><em>By Andy Beaubien, BPR<\/em><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-3420\" src=\"https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2021\/10\/ab-300x300.png?resize=138%2C138\" alt=\"\" width=\"138\" height=\"138\" \/><\/p>\n<p>In one of our recent BPR perceptual studies, we tested listener understanding of the term \u201cobjective news\u201d. As it turned out, respondents defined objective news in a variety of different ways some of which were consistent with news industry expectations and others which were not consistent with normal definitions of the term.<\/p>\n<p>When it comes to news, listeners tend to define \u201cobjective\u201d in a variety of different ways. In the study, we were surprised to learn that almost 90% of listeners consider commentary and personal opinion as objective, especially if it reinforces their own views and beliefs. Almost 2\/3 of respondents said that humour and satire also qualify as objective news. Of course, \u201cjust the facts\u201d ranked highest but the fact that a large percentage of listeners defined objective news in startlingly different ways suggests that the term really has little value in our modern day media environment.<\/p>\n<p>These results raise the question as to the way we define and promote our news and information programs.<\/p>\n<p>So how do we promote our news and information programs? Here are some possibilities.<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li>Promote local news &#8211; Localism has always been one of radio\u2019s assets. Local news, weather and traffic reports define local information.<\/li>\n<li>Promote news as it happens \u2013 One advantage that radio has over television and newspapers is the ability to report a breaking news event as it happens. Some programmers are afraid to interrupt a program to insert a news bulletin but the act of doing so makes a powerful statement.<\/li>\n<li>Explain the story behind the headline \u2013 Sometimes it is necessary to explain a news story in terms that the listener can easily understand. Subjects such as the economy or government legislation are often difficult for the average listener to digest.<\/li>\n<li>Promote local sport and public events \u2013 Nothing says local better than a story about a home town sport team. Forget about objectivity. When it comes to sport, root for the home team!<\/li>\n<li>Offer commentary \u2013 Yes, listeners are interested in opinion but only when they feel that they can trust the \u201cexpert\u201d expressing that opinion. Promote the expert\u2019s qualifications but also give the listener an opportunity to express their own agreement or disagreement.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>News and information have always been a part of broadcast radio. To abandon news and information is the first step toward becoming irrelevant.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Andy Beaubien, BPR In one of our recent BPR perceptual studies, we tested listener [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5564,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1,19],"tags":[],"class_list":["post-5555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised","category-featured"],"acf":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2023\/05\/news.png?fit=751%2C451","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/5555","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/comments?post=5555"}],"version-history":[{"count":1,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/5555\/revisions"}],"predecessor-version":[{"id":5566,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/5555\/revisions\/5566"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media\/5564"}],"wp:attachment":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media?parent=5555"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/categories?post=5555"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/tags?post=5555"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}