{"id":5567,"date":"2023-05-05T13:22:44","date_gmt":"2023-05-05T03:22:44","guid":{"rendered":"https:\/\/bprworld.com\/?p=5567"},"modified":"2023-05-05T13:22:44","modified_gmt":"2023-05-05T03:22:44","slug":"is-it-time-to-do-an-audit-of-your-stations-website","status":"publish","type":"post","link":"http:\/\/bprworld.com\/de\/news\/is-it-time-to-do-an-audit-of-your-stations-website\/","title":{"rendered":"Is it Time to Do an Audit of Your Station\u2019s Website?"},"content":{"rendered":"<p><em>By David Kidd, BPR<\/em><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-3421\" src=\"https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2021\/10\/dk-300x300.png?resize=129%2C129\" alt=\"\" width=\"129\" height=\"129\" \/><\/p>\n<p>Each week I view websites of radio stations in Australasia, North America, South Africa, the UAE, the UK and other English-speaking countries as part of BPR\u2019s monthly Website Check Up.<\/p>\n<p>The one thing I continually notice is the vast difference in websites\u2026\u2026. overall quality of graphics &amp; content, user friendliness, current v out of date content etc.<\/p>\n<p>Have a look at your station website and then those of your competitors and other stations in other markets.<\/p>\n<p>Are they doing things better, things that are innovative?<\/p>\n<p>&nbsp;<\/p>\n<p>Here are a few tips on how to audit your website:<\/p>\n<ul>\n<li>Is the site visually appealing? Does the overall look and feel sit within your station\u2019s brand image? Or is it stale and like many network sites, a bit \u201cone size fits all\u201d? Ensure all images, audio, videos and social media make your website more engaging and interesting.<\/li>\n<li>Is it mobile-friendly? If not, make it so! Your website must be easily accessible and readable on mobile devices.<\/li>\n<li>Is website speed optimized? Use tools like Google&#8217;s PageSpeed Insights to identify and fix issues that are slowing down your website and making it more difficult to navigate.<\/li>\n<li>On that point\u2026.is your site easy to navigate overall? Organize your website&#8217;s content in a logical and easy-to-use structure. So many sites do not!<\/li>\n<li>Is the language clear &amp; concise? Make sure that your website&#8217;s text is easy to read and understand. Check for typos and grammatical errors\u2026. trust me, I see them all too regularly.<\/li>\n<li>Keep content updated and relevant. Seems like a no-brainer but so many times I see contests that have finished but are still live on station websites. Is the current on-air line-up actually current?<\/li>\n<li>Finally\u2026. do some research. Use analytics to track user behaviour and make data-driven decisions for improving the website. Conduct user testing and gather feedback to improve user experience.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By David Kidd, BPR Each week I view websites of radio stations in Australasia, North [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5556,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised"],"acf":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2023\/05\/pexels-format-1029757-scaled.jpg?fit=2560%2C1677","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/5567","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/comments?post=5567"}],"version-history":[{"count":5,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/5567\/revisions"}],"predecessor-version":[{"id":5572,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/5567\/revisions\/5572"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media\/5556"}],"wp:attachment":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media?parent=5567"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/categories?post=5567"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/tags?post=5567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}