Nova radio co-host Kate Ritchie is part of the Fitzy and Wippa radio trio.<\/p>\n
Radio listening habits have significantly changed as consumers opt to tune in to popular shows and podcasts at a time that is convenient to them, NOVA Entertainment\u2019s chief growth officer Adam Johnson says.<\/p>\n
Rejigging program schedules to cater to listeners\u2019 different working schedules has resulted in the popular FM station this year introducing a new show hosted by Chrissie Swan in the new 2pm to 4pm timeslot.<\/p>\n
\u201cWe put Chrissie into a whole new show we\u2019d never had before and that 2pm to 4pm slot \u2026 is No.1 in its timeslot nationally,\u201d Mr Johnson said.<\/p>\n
\u201cSome people now go home in that 2pm to 4pm timeslot because they start work earlier and want to get home in time for school pick-up, so the traditional drive slot is no longer traditional.<\/p>\n
\u201cThe Chrissie Swan Show fills an interesting gap that would have historically been more wall-to-wall music without as much personality in it. It reflects the more modern ways of living and working.\u201d<\/p>\n
Mr Johnson said the station\u2019s audio content must be available to listeners across many platforms, including traditional radio in a car, on smart speakers or phones, and whenever they want it, including via podcasts.<\/p>\n
\u201cUltimately, as an audio business, you can\u2019t be an all-audio business and only have radio output because people are consuming more and more audio content every day,\u201d he said.<\/p>\n
\u201cSome of our biggest podcasts are catch-up shows from the radio because some people might love Fitzy (Ryan Fitzgerald), Wippa (Michael Wipfli) and Kate Ritchie but they might want to listen at a different time, so time shifting is an area of opportunity for us.\u201d<\/p>\n
Triton Digital\u2019s Australian Podcast Ranker showed in February the ARN-owned KIIS FM\u2019s Kyle and Jackie O show was the most popular podcast, with more than 4.8 million downloads for the month.<\/p>\n
Mr Johnson said the reliance on audio soared during the pandemic as people were hungry for news and information, and many listening habits from 2020-21 had stuck around.<\/p>\n
\u201cYou get so much reality forced in front of you through social media that sometimes the escapism of two or three people \u2013 who you really warm to \u2013 talking about their lives in between great music \u2026 that will grow,\u201d Mr Johnson said.<\/p>\n
<\/p>\n
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