{"id":5586,"date":"2023-05-16T12:38:52","date_gmt":"2023-05-16T02:38:52","guid":{"rendered":"https:\/\/bprworld.com\/?p=5586"},"modified":"2023-05-22T10:10:55","modified_gmt":"2023-05-22T00:10:55","slug":"streaming-wins-heaviest-engagement-amongst-listeners-overall-while-radio-podcasting-see-an-even-split-with-time-spent-listening","status":"publish","type":"post","link":"http:\/\/bprworld.com\/de\/news\/streaming-wins-heaviest-engagement-amongst-listeners-overall-while-radio-podcasting-see-an-even-split-with-time-spent-listening\/","title":{"rendered":"Streaming Wins Heaviest Engagement Amongst Listeners Overall &#8211; While Radio &#038; Podcasting See an Even Split With Time Spent Listening"},"content":{"rendered":"<p>According to BPR\u2019s latest study on the all-audio listening environment, music streaming is seeing more of its users spending upwards of 2 hours a weekday with their preferred platform. When compared to the listening time of both radio and podcasting we can see the listenership with these mediums is more casual.<\/p>\n<p>A study conducted by BPR late last year, which focused on the listening habits of people from a wide range of regions and demographics, retuned some fascinating results.<\/p>\n<p><strong>4500<\/strong> surveys were conducted in September 2022. The study was conducted with 18-54 Men &amp; Women, who had listened to some form of audio in the past week.<\/p>\n<p>As a global study, it featured 500 respondents from 9 different key international cities to give a wider perspective on the trends in audio listening across many western markets, with the results of all 9 markets averaged as the total used in this report. Those cities are:<\/p>\n<ul>\n<li>London, United Kingdom<\/li>\n<li>Berlin, Germany<\/li>\n<li>Paris, France<\/li>\n<li>Prague, Czech Republic<\/li>\n<li>Stockholm, Sweden<\/li>\n<li>Madrid, Spain<\/li>\n<li>Sydney, Australia<\/li>\n<li>Los Angeles, USA<\/li>\n<li>New York, USA<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>While radio still has the wider cumulative audience, we are seeing evidence that music streaming has a stronger grip on its listeners, reflecting the changing audio environment.<\/p>\n<p>&nbsp;<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\" wp-image-5587 aligncenter\" src=\"https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2023\/05\/graph1.png?resize=806%2C309\" alt=\"\" width=\"806\" height=\"309\" srcset=\"https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2023\/05\/graph1.png?resize=300%2C115 300w, https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2023\/05\/graph1.png?resize=1024%2C393 1024w, https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2023\/05\/graph1.png?resize=768%2C294 768w, https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2023\/05\/graph1.png?w=1419 1419w\" sizes=\"auto, (max-width: 806px) 100vw, 806px\" \/><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>\u00a0<\/strong><strong>Driven By the Strong TSL, Music Streaming Has the Largest Share of Listening<\/strong><\/p>\n<p>Radio is close behind here, but Music Streaming is now in front reflecting the shifting tides of consumer behaviour.<\/p>\n<p>Unsurprisingly, Streaming is much stronger in the younger end, while Radio remains dominant 35-54.<\/p>\n<p>We also see similar splits between Men and Women, where radio is tied for overall share with Men, while with women Streaming has the larger share.<\/p>\n<p>&nbsp;<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\" wp-image-5589 aligncenter\" src=\"https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2023\/05\/graph2.png?resize=897%2C299\" alt=\"\" width=\"897\" height=\"299\" srcset=\"https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2023\/05\/graph2.png?resize=300%2C100 300w, https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2023\/05\/graph2.png?resize=1024%2C340 1024w, https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2023\/05\/graph2.png?resize=768%2C255 768w, https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2023\/05\/graph2.png?w=1422 1422w\" sizes=\"auto, (max-width: 897px) 100vw, 897px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><em>Survey information provided by the BPR All-Audio Report 2022. Download the full report <\/em><a href=\"https:\/\/bprworld.com\/wp-content\/uploads\/2023\/02\/BPR-All-Audio-Report-General-Toplines-September-2022.pdf\" target=\"_blank\" rel=\"noopener\"><em>here<\/em><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to BPR\u2019s latest study on the all-audio listening environment, music streaming is seeing more [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5591,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1,19],"tags":[],"class_list":["post-5586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised","category-featured"],"acf":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2023\/05\/pexels-nicholas-githiri-1345630-scaled.jpg?fit=2560%2C1707","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/5586","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/comments?post=5586"}],"version-history":[{"count":5,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/5586\/revisions"}],"predecessor-version":[{"id":5598,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/5586\/revisions\/5598"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media\/5591"}],"wp:attachment":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media?parent=5586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/categories?post=5586"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/tags?post=5586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}