{"id":5746,"date":"2023-07-28T12:41:23","date_gmt":"2023-07-28T02:41:23","guid":{"rendered":"https:\/\/bprworld.com\/?p=5746"},"modified":"2023-07-28T12:41:23","modified_gmt":"2023-07-28T02:41:23","slug":"the-one-word-that-most-radio-talent-fear","status":"publish","type":"post","link":"http:\/\/bprworld.com\/de\/news\/the-one-word-that-most-radio-talent-fear\/","title":{"rendered":"The One Word That Most Radio Talent Fear"},"content":{"rendered":"

By David Kidd, BPR<\/em><\/p>\n

\"\"<\/p>\n

And that word is \u2026\u2026\u2026\u2026. Aircheck.<\/p>\n

In a competitive market, with each music format filled with multiple stations, often the only USP a station has is the talent.<\/p>\n

Some program directors find working with talent daunting and overwhelming; talent can find the aircheck session threatening and disheartening. And the worst end-result is for talent to fear air-checking and for program directors to avoid it.<\/p>\n

From the talent\u2019s perspective, some of them may be gun shy of the aircheck due to a series of bad coaches in the past.\u00a0 To gain the talent\u2019s trust, the program director must be respected; the talent must value the program director\u2019s advice. \u00a0Talent shouldn\u2019t leave an aircheck session with the thought \u201cwell, that\u2019s just your opinion\u2026what would you know\u201d.<\/p>\n

However, sometimes that is just what they think.<\/p>\n

So how do you, the program director, avoid that happening?<\/p>\n

Easy\u2026. put the aircheck into the listeners\u2019 hands!<\/p>\n

That is why BPR developed Talent Check.<\/p>\n

Talent Check graphically captures the listeners\u2019 points of engagement and disengagement instantly and demonstrates the strengths and weaknesses\u00a0of content using an online \u201cworm\u201d.<\/p>\n

Talent Check can be used to test the appeal (or lack of) shows, individual presenters and programming elements such as contesting, features and benchmarks.<\/p>\n

The graphic display means talent can see what content is working and what isn\u2019t from the listeners\u2019 perspective<\/em>.<\/p>\n

While talent may disagree with the program director\u2019s opinion, it\u2019s hard for them to disagree with the opinions of a couple of hundred listeners!<\/p>\n

Here\u2019s a link demonstrating how Talent Check works.<\/p>\n

https:\/\/www.youtube.com\/watch?v=x2cUIclaH4c<\/a><\/p>\n

Now remember, Talent Check is the start of the process; it pinpoints what the audience likes and doesn\u2019t like. It\u2019s the program director\u2019s job to then show the talent where improvements could be made. Coach, direct and nurture them.<\/p>\n

 <\/p>\n

If you have any questions\u2026. please contact us.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

By David Kidd, BPR And that word is \u2026\u2026\u2026\u2026. Aircheck. In a competitive market, with […]<\/p>\n","protected":false},"author":3,"featured_media":5749,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised"],"acf":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2023\/07\/pexels-pixabay-270288-1-scaled.jpg?fit=2560%2C1707","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/5746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/comments?post=5746"}],"version-history":[{"count":1,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/5746\/revisions"}],"predecessor-version":[{"id":5764,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/5746\/revisions\/5764"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media\/5749"}],"wp:attachment":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media?parent=5746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/categories?post=5746"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/tags?post=5746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}