To commemorate World Radio Day, which is celebrated on Feb. 13 each year, The World Radio Alliance and EGTA, the global trade organization for radio and TV ad agencies, are highlighting seven ways that radio builds brands.<\/p>\n
World Radio Day was proclaimed by UNESCO in 2011, and after receiving support from the North American Broadcasters Association (NABA), the BBC, and the International Association of Broadcasting (IAB), along with broadcasters\u2019 associations and organizations from around the globe, the proposal was approved and adopted by the United Nations General Assembly in 2013 with Feb. 13 proclaimed as World Radio Day.<\/p>\n
The seven points are culled from research and data from several studies, including\u00a0Sound Creative<\/a>\u00a0from Audacy and Veritonic, Jacobs Media\u2019s\u00a0Techsurvey 2023<\/a>, EU Member State studies, Canada\u2019s Radio on the Move study, Swiss Radio World AG, the UK\u2019s Radiocentre, a MARU Matchbox study, and dentsu\u2019s Attention Economy Study, among others.<\/p>\n The seven ways that radio builds brands, per the World Radio Alliance and EGTA, include:<\/p>\n “Radio fosters companionship, triggers emotions, and captures the listener’s attention effectively. It serves as an ideal partner for marketers aiming to connect with a huge potential audience and build their brands in a safe and trustworthy environment,” EGTA Radio Director Thierry Mars said in a release.<\/p>\n The full report can be viewed\u00a0HERE<\/a>.<\/p>\n <\/p>\n\n