With no TV music programs showcasing new releases anymore, getting your song played on commercial radio sure ain\u2019t what it used to be.<\/p>\n
We now live in a world where there are more options than ever to see and hear new music, but for many musicians, it has never felt more invisible.<\/p>\n
It\u2019s a problem challenging artists from every corner of the musical landscape.<\/p>\n
Could radio be the saviour?<\/p>\n
Natalie Gauci<\/strong> won Australian Idol. <\/strong>And yet, her latest album Brand New Day<\/strong> is bypassing streaming platforms, as she reveals on the latest episode of Life of Brian \u2026 Mannix that is <\/strong>podcast:<\/a><\/p>\n \u201cThere is so much music on Spotify, iTunes<\/strong> and everything else,\u201d Natalie says. \u201cI decided not to go on the social media platforms. I am just going to have physical copies and digital copies via Bandcamp<\/strong> and my website.\u201d<\/p>\n Imagine what it\u2019s like if your music does not fall into a mainstream genre.<\/p>\n First Nations artist Mitch Tambo<\/strong> knows that only too well.<\/p>\n Mitch has long been a supporter of regional and community radio and considers it the heartland of Australian music and stories.<\/p>\n Mitch rallied behind community radio during a recent visit to Victorian station 3MDR<\/strong> in Upwey.<\/strong> As well as being passionate about language artists getting their songs heard on radio, Mitch is all about backing in local talent and staying connected to the local community.<\/p>\n \u201cAs the industry continues to evolve and social media platforms become our go-to for daily news and music consumption, keep supporting local radio,\u201d he urged his fans.<\/p>\n Mitch this week released his latest music project, which puts a new spin on one of the world\u2019s most ancient instruments, the didgeridoo.<\/p>\n Tambo Jamz Vol.1<\/strong> is a unique collection of instrumental soundscapes which defy genre boundaries and celebrate cultural diversity.<\/p>\n Radio interviews have been a big part of Mitch\u2019s schedule of late, from Ballarat\u2019s Power FM<\/strong> to local ABC<\/strong> stations in Shepparton, Mildura, Swan Hill <\/strong>and Victoria\u2019s Central West, <\/strong>as well as ABC Radio Sydney<\/strong>, where he performed a live off-the-cuff song during his studio chat with Sarah Macdonald.<\/strong><\/p>\n <\/p>\n A qualified social worker, Mitch has also been the voice and ambassador for the national radio community\u2019s mental health initiative, having been an integral part of Triple M\u2019s No Talk Day<\/strong> and Courageous Talk Roundtable.<\/strong><\/p>\n In a Radio Today<\/strong> article last year<\/a>, Mitch told of his gratitude for the stations which play his music and talked about the importance of radio \u2018finding its voice.\u2019<\/p>\n \u201cTo all the stations that continue to celebrate the difference in my music and play a role in creating a new tomorrow, I salute you.\u201d<\/em><\/strong><\/p>\n It\u2019s been a busy time for Mitch, who in April launched the Walanbaa Youth Tour<\/strong>,<\/a> visiting schools, learning centres and youth hubs, performing and delivering workshops for students and educators alike.<\/p>\n His mission? To inspire, educate, and empower people through the universal language of music.<\/p>\n <\/p>\n