{"id":6445,"date":"2025-03-07T14:16:49","date_gmt":"2025-03-07T03:16:49","guid":{"rendered":"https:\/\/bprworld.com\/?p=6445"},"modified":"2025-12-04T17:19:50","modified_gmt":"2025-12-04T06:19:50","slug":"video-podcast-use-grows-but-survey-also-points-to-potential-ceiling","status":"publish","type":"post","link":"http:\/\/bprworld.com\/de\/news\/video-podcast-use-grows-but-survey-also-points-to-potential-ceiling\/","title":{"rendered":"Video Podcast Use Grows, But Survey Also Points To Potential Ceiling."},"content":{"rendered":"

There\u2019s more evidence of the growing appeal of video podcasts, even among audio-centric listeners. Jacobs Media\u2019s upcoming Techsurvey shows that nearly one in three (32%) weekly podcast listeners say they \u201cfrequently\u201d or \u201coccasionally\u201d watch their favorite video podcasts on YouTube. That\u2019s up four points from last year, and it\u2019s an increase from 2023 when one in four said they checked out video versions.<\/p>\n

Jacobs says men are more likely to be video podcast viewers by a 34% to 29% margin, but that may be more related to the fact that the genres most popular with men, like sports, are producing video episodes, while female-heavy genres like true crime are still primarily audio-only.<\/p>\n

The data also shows that Gen Z podcast listeners are most likely to be video podcast watchers, with each generation in front of them less inclined to embrace that option. Even so, Jacobs says nearly three in ten Baby Boomers say they \u201cfrequently\u201d or \u201coccasionally\u201d watch video podcasts on YouTube.<\/p>\n

\"\"<\/p>\n

What is going on with weekly podcast listeners beyond the 32% who \u201cfrequently\u201d or \u201coccasionally\u201d watch their favorite video podcasts on YouTube? The data shows a majority 55% are lukewarm to the idea. Jacobs reports 27% of the people it surveyed say they are only \u201csomewhat\u201d interested. And 28% aren\u2019t interested at all in watching a podcast. Yet the data also shows video has some room for growth as 7% label themselves as \u201cvery interested\u201d in the option, although they have yet to make the leap.<\/p>\n

\u201cThis is a shift that demands attention, not just in the podcasting community, but in radio broadcasting, which has been much slower to show up at this party,\u201d Jacobs Media President Fred Jacobs says in a blog post<\/a>. \u201cBut many could enhance their brands by offering audiences a new way to enjoy already popular shows.\u201d<\/p>\n

 <\/p>\n

First published by InsideRadio<\/em>. Read original here<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

There\u2019s more evidence of the growing appeal of video podcasts, even among audio-centric listeners. Jacobs […]<\/p>\n","protected":false},"author":3,"featured_media":7000,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised"],"acf":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2025\/03\/pexels-seej-nguyen-249333-755416-scaled.jpg?fit=2560%2C1706","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/6445","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/comments?post=6445"}],"version-history":[{"count":1,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/6445\/revisions"}],"predecessor-version":[{"id":6450,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/6445\/revisions\/6450"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media\/7000"}],"wp:attachment":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media?parent=6445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/categories?post=6445"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/tags?post=6445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}