{"id":6600,"date":"2025-07-17T12:20:17","date_gmt":"2025-07-17T02:20:17","guid":{"rendered":"https:\/\/bprworld.com\/?p=6600"},"modified":"2025-07-17T17:07:16","modified_gmt":"2025-07-17T07:07:16","slug":"ma-audio-the-new-ma-2025-audio-ii-media-analysis-is-here","status":"publish","type":"post","link":"http:\/\/bprworld.com\/de\/news\/ma-audio-the-new-ma-2025-audio-ii-media-analysis-is-here\/","title":{"rendered":"MA Audio: The 2025 Audio II Media Analysis is Here"},"content":{"rendered":"

With the release today of the MA 2025 Audio II Media Analysis, BPR would like to sincerely congratulate it’s German friends and clients.<\/strong><\/p>\n

The listener numbers of the Media Analyse 2025 Audio II were surveyed in the spring 2025 and autumn wave 2024.<\/p>\n

The results impressively demonstrate how audio enables high-reach access to potential customers. 75.1 percent of Germans<\/strong> over 14 years of age listen to at least one classic radio station and\/or web radio\/user generated radio, regardless of the reception path, from Monday to Friday.<\/p>\n

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A deeper view also documents that audio provides advertising customers with access to relevant target groups. More than three quarters of the household leaders \u2013 and thus purchasing decision-makers \u2013 listen to audio formats (75.5 percent) every day with a dwell time of 257 minutes.<\/p>\n

Audio listeners also have enormous purchasing power with 78.6 percent of people from households with a monthly household net income of 4,500 \u2013 5,500 euros among daily audio fans. For households with a monthly disposal frame of 5,500 \u2013 6,500 euros, even 80.2 percent listen to radio per day. The personal purchasing power of audio listeners is also remarkable: 78.5 percent of Germans with a monthly net income of 1,500 euros or more are daily listeners, with a length of almost four and a half hours (267 minutes).<\/p>\n

Podcasts<\/strong> are also continued to be accepted among the population with a slightly increasing trend. Podcasts of 49.1% of the German-speaking population have already been used (ma 2025 Audio I: 46.4 percent). In the advertising-relevant target group of 14- to 49-year-olds, even 66.0 percent have already heard podcasts (m 2025 Audio I: 63.0 percent).<\/p>\n

The spread via DAB+<\/strong> is still on a visible growth path: DAB+ is heard in the WHK of 32.9 percent (m 2025 Audio I: 30.3 percent) and is disproportionately used in the target group of 30- to 59-year-olds (WHK: 39.9 percent \u2013 ma 2025 Audio I: 36.4 percent).<\/p>\n

The online audio<\/strong> distribution path has seen a slight increase in the 4-week period of the WHK (from 23.6 percent to 24.1 percent) in relation to the ma 2025 Audio I. The target group of 30-49 year olds listens most (HK: 28.9 percent \u2013 ma 2025 Audio I: 28.1 percent).<\/p>\n

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First published by radioszene.de<\/strong>. Read original here<\/a><\/em><\/p>\n

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With the release today of the MA 2025 Audio II Media Analysis, BPR would like […]<\/p>\n","protected":false},"author":3,"featured_media":5298,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised"],"acf":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2022\/12\/rad.png?fit=1198%2C788","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/6600","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/comments?post=6600"}],"version-history":[{"count":17,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/6600\/revisions"}],"predecessor-version":[{"id":6647,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/6600\/revisions\/6647"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media\/5298"}],"wp:attachment":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media?parent=6600"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/categories?post=6600"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/tags?post=6600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}