{"id":7235,"date":"2026-01-16T12:27:55","date_gmt":"2026-01-16T01:27:55","guid":{"rendered":"https:\/\/bprworld.com\/?p=7235"},"modified":"2026-01-16T12:30:12","modified_gmt":"2026-01-16T01:30:12","slug":"make-audio-great-again","status":"publish","type":"post","link":"http:\/\/bprworld.com\/de\/news\/make-audio-great-again\/","title":{"rendered":"Make Audio Great Again"},"content":{"rendered":"<p><em>By David Kidd, BPR<\/em><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6879\" src=\"https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2025\/12\/dk-150x150-1.png?resize=147%2C147\" alt=\"\" width=\"147\" height=\"147\" \/><\/p>\n<p>\u201cMake Audio Great Again\u201d might sound like a borrowed slogan, but the idea behind it is deadly serious. Audio \u2013 especially radio \u2013 is at risk of becoming the background noise of people\u2019s lives, when at its best it should be the\u00a0<em>soundtrack<\/em>.<\/p>\n<p>As Steve Jobs once said:<\/p>\n<p><em>\u201cPeople think focus means saying yes to the thing you\u2019ve got to focus on. But that\u2019s not what it means at all. It means saying no to the hundred other good ideas.\u201d<\/em><\/p>\n<p>Great audio has never been about technology first. It\u2019s always been about\u00a0<strong>craft, choice and taste<\/strong>.<\/p>\n<p>Somewhere along the way, too many stations started confusing\u00a0<em>efficiency<\/em>\u00a0with\u00a0<em>excellence<\/em>. Shorter songs. More automation. Less personality. Less risk. Less theatre of the mind. The result? A lot of stations that are perfectly fine\u2026 and completely forgettable.<\/p>\n<p>If we really want to Make Audio Great Again, a few things have to change:<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li><strong> Put Humans Back in the Centre<\/strong><\/li>\n<\/ol>\n<p>People don\u2019t fall in love with playlists. They fall in love with\u00a0<strong>voices, stories, opinions and companionship<\/strong>. The magic of radio has always been the feeling that someone is\u00a0<em>with you<\/em>. Great audio is personal, imperfect, opinionated and warm. Bring personality back.<\/p>\n<p>&nbsp;<\/p>\n<ol start=\"2\">\n<li><strong> Stop Programming for Spreadsheets<\/strong><\/li>\n<\/ol>\n<p>Data is a brilliant servant and a terrible master. Research should guide decisions, not replace judgement. If every choice is made to avoid risk, you end up with stations that are safe, bland and interchangeable. Great audio always has a point of view.<\/p>\n<p>&nbsp;<\/p>\n<ol start=\"3\">\n<li><strong> Sweat the Craft Again<\/strong><\/li>\n<\/ol>\n<p>Great stations used to obsess over things like:<\/p>\n<ul>\n<li>How does this hour\u00a0<em>feel<\/em>?<\/li>\n<li>Is there light and shade?<\/li>\n<li>Are we surprising people?<\/li>\n<li>Does this sound alive?<\/li>\n<\/ul>\n<p>Too much audio today sounds assembled, not crafted.<\/p>\n<p>&nbsp;<\/p>\n<ol start=\"4\">\n<li><strong> Remember the Job<\/strong><\/li>\n<\/ol>\n<p>The job isn\u2019t to fill time. The job is to\u00a0<strong>earn attention, keep it and make people feel something<\/strong>. Ask yourself this: if your station disappeared tomorrow, would anyone genuinely miss it?<\/p>\n<p>That\u2019s the real test.<\/p>\n<p>&nbsp;<\/p>\n<ol start=\"5\">\n<li><strong> Be Brave Enough to Be Distinct<\/strong><\/li>\n<\/ol>\n<p>In a world of infinite choice, \u201cpretty good\u201d is invisible. The winners will be the stations and audio brands that\u00a0<strong>stand for something<\/strong>, sound like nothing else and aren\u2019t afraid to divide opinion a little.<\/p>\n<p>Because nobody loves beige.<\/p>\n<p>&nbsp;<\/p>\n<p>Making Audio Great Again doesn\u2019t require new technology. It requires\u00a0<strong>old-fashioned courage, taste and ambition<\/strong>.<\/p>\n<p>In other words: less factory, more theatre. Less wallpaper, more presence. Less \u201cit\u2019ll do\u201d\u2026 and a lot more\u00a0<em>wow<\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By David Kidd, BPR \u201cMake Audio Great Again\u201d might sound like a borrowed slogan, but [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7236,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1,19],"tags":[],"class_list":["post-7235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised","category-featured"],"acf":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2026\/01\/pexels-splitshire-1534-scaled.jpg?fit=2560%2C1707","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/7235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/comments?post=7235"}],"version-history":[{"count":4,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/7235\/revisions"}],"predecessor-version":[{"id":7253,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/7235\/revisions\/7253"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media\/7236"}],"wp:attachment":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media?parent=7235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/categories?post=7235"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/tags?post=7235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}