{"id":7277,"date":"2026-02-13T14:13:25","date_gmt":"2026-02-13T03:13:25","guid":{"rendered":"https:\/\/bprworld.com\/?p=7277"},"modified":"2026-02-13T14:13:25","modified_gmt":"2026-02-13T03:13:25","slug":"love-beats-like-every-time","status":"publish","type":"post","link":"http:\/\/bprworld.com\/de\/news\/love-beats-like-every-time\/","title":{"rendered":"Love Beats Like \u2014 Every Time"},"content":{"rendered":"<p><em>By David Kidd, BPR<\/em><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-6879\" src=\"https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2025\/12\/dk-150x150-1.png?resize=144%2C144\" alt=\"\" width=\"144\" height=\"144\" \/><\/p>\n<p>In radio, being\u00a0<em>liked<\/em>\u00a0is easy. Being\u00a0<em>loved<\/em>\u00a0is hard. And that\u2019s precisely why it matters more.<\/p>\n<p>A station that\u2019s liked is pleasant, inoffensive and\u2026\u2026acceptable. It doesn\u2019t annoy many people but it doesn\u2019t excite them either. Liked stations are fine background companions. Loved stations, on the other hand, are chosen. Actively. Passionately.<\/p>\n<p>Love creates loyalty. Loyalty drives time spent listening. People don\u2019t rearrange their morning routines for something they merely like. They do it for personalities, shows and stations they feel emotionally connected to.<\/p>\n<p>Being loved also means having the courage to stand for something. A clear point of view. A recognisable sound. Personalities with edges, opinions, humour and humanity. That inevitably means some people won\u2019t like you\u2026..and that\u2019s fine. Indifference is far more dangerous than polarisation.<\/p>\n<p>Liked stations chase consensus. Loved stations have partisans.<\/p>\n<p>And in a world where consumers of audio have infinite choice and zero patience, ask yourself this: <em>\u201cwould the audience actually miss my radio station if it disappeared tomorrow?\u201d.<\/em><\/p>\n<p>In 2026, a great radio station doesn\u2019t win by being everyone\u2019s second or third favourite choice.<br \/>\nIt wins by being someone\u2019s absolute favourite.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By David Kidd, BPR In radio, being\u00a0liked\u00a0is easy. Being\u00a0loved\u00a0is hard. And that\u2019s precisely why it [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7278,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised"],"acf":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2026\/02\/pexels-tirachard-kumtanom-112571-1001850-scaled.jpg?fit=2560%2C1709","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/7277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/comments?post=7277"}],"version-history":[{"count":1,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/7277\/revisions"}],"predecessor-version":[{"id":7288,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/7277\/revisions\/7288"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media\/7278"}],"wp:attachment":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media?parent=7277"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/categories?post=7277"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/tags?post=7277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}