{"id":753,"date":"2018-05-21T01:51:18","date_gmt":"2018-05-20T15:51:18","guid":{"rendered":"http:\/\/www.bprworld.com\/?p=753"},"modified":"2018-07-09T10:13:57","modified_gmt":"2018-07-09T00:13:57","slug":"podcasting-part-three-where-to-start","status":"publish","type":"post","link":"http:\/\/bprworld.com\/de\/news\/podcasting-part-three-where-to-start\/","title":{"rendered":"Podcasting part three: Where to start."},"content":{"rendered":"<p><em>This is the third in a <a href=\"http:\/\/bprworld.com\/news\/tag\/podcasting\/\">series of articles<\/a> about podcasting by BPR\u2019s Wayne Clouten<\/em><\/p>\n<p>For those public broadcasters blessed with the largesse of having budgets paid for by other people it\u2019s easy to find and justify the resources required to create great podcast content.\u00a0 For those in the commercial radio sector it\u2019s a much different story. \u00a0At present commercial broadcasters are heavily geared to the production and monetisation of a live\/linear program.\u00a0 In this environment podcasting content generally has to be drawn from existing content produced for the live\/linear program.\u00a0 such as:<\/p>\n<ul>\n<li>\u201cBest of\u201d show segments.<\/li>\n<li>Longer versions of interviews that may have been edited down for the linear program.<\/li>\n<li>Recycled\/repackage benchmarks.<\/li>\n<li>Listener feedback (comment montages)<\/li>\n<li>Longer versions of the news and\/or news editorials.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>In this context such content provides a listening opportunity extension for the core linear business and can also serve to build the brand of the station and reach people that would normally not listen to the linear program of the radio station.<\/p>\n<p>There are however a couple of simple rules to follow in doing this:<\/p>\n<ul>\n<li>Never offer all your \u201cbest\u201d content for time shifted consumption unless you can be certain such listening is going to be measured in the official radio survey methodology.<\/li>\n<li>Always contain station brand\/call sign information at least three times during the podcast (beginning, middle, end)<\/li>\n<li>Always point back to the linear program of the radio station and create specific listening appointments for the live program.<\/li>\n<li>Always leave the podcast listener with a sense that there is \u201cmore\u201d to be enjoyed by listening to the live program of the radio station.<\/li>\n<\/ul>\n<p>While it is important for radio broadcasters to embrace the podcast opportunity, never give up on your premium product being the \u201clive\u201d program.\u00a0 \u201cLive and local\u201d is what podcasting cannot do and will ultimately define radio\u2019s niche within the audio consumption market.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/bprworld.com\/news\/podcasting-part-one-how-serious-should-radio-broadcasters-be-about-podcasting\/\"><u>PODCASTING part one<\/u><\/a><\/p>\n<p><a href=\"http:\/\/bprworld.com\/news\/podcasting-part-two-old-is-new-again\/\"><u>PODCASTING part two<\/u><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is the third in a series of articles about podcasting by BPR\u2019s Wayne Clouten [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":744,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[10],"class_list":["post-753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised","tag-podcasting"],"acf":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2018\/05\/PODCASTING-p3.png?fit=750%2C500","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/753","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/comments?post=753"}],"version-history":[{"count":11,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/753\/revisions"}],"predecessor-version":[{"id":894,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/753\/revisions\/894"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media\/744"}],"wp:attachment":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media?parent=753"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/categories?post=753"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/tags?post=753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}