{"id":7720,"date":"2026-08-20T13:20:38","date_gmt":"2026-08-20T03:20:38","guid":{"rendered":"https:\/\/bprworld.com\/?p=7720"},"modified":"2026-08-20T14:16:34","modified_gmt":"2026-08-20T04:16:34","slug":"mediaworks-continues-its-dominance-of-the-new-zealand-radio-market","status":"publish","type":"post","link":"http:\/\/bprworld.com\/de\/news\/mediaworks-continues-its-dominance-of-the-new-zealand-radio-market\/","title":{"rendered":"MediaWorks Continues its Dominance of the New Zealand Radio Market"},"content":{"rendered":"

The results of GfK Survey 2 2026 were released today. Overall, these show a stable picture, with MediaWorks stations collectively attracting 53.9% of overall listening share across the country, against NZME’s 36.1%. This margin of almost 18% points is effectively unchanged on Survey 1 2026.<\/p>\n

From a total commercial audience of 3.43 million, MediaWorks reaches 2.45 million New Zealanders each week, NZME 1.86 million. Among adults aged 25-54, MediaWorks holds a dominant share of 58.7% to NZME’s 30.9%.<\/p>\n

The Breeze remains New Zealand’s #1 music station, reaching almost 600,000 listeners a week for a 9.2% share. Together with Breeze Classic, launched last November, the Breeze family now commands a 15.3% share of national listening, more than any other brand.<\/p>\n

MediaWorks stations make up six of the country’s eight biggest stations, with The Rock posting the strongest national gain, moving up to 8.4% overall. The Sound was the only major brand to gain in every age group measured. Other gains for MediaWorks include:\u00a0 More FM, The Edge and Channel X.<\/p>\n

Overall, NZ radio is still dominated by Newstalk ZB, with a share of 14.6%, driven mostly by the 45+ age group.<\/p>\n

 <\/p>\n

Station Share (%), All People 10+, Mon-Sun 12mn-12mn<\/strong><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n
<\/td>\nSurvey 2 2026<\/td>\nSurvey 1 2026<\/td>\nRank<\/td>\n<\/tr>\n
Network Newstalk ZB<\/td>\n14.6<\/strong><\/td>\n14.4<\/td>\n1<\/strong><\/td>\n<\/tr>\n
Network Breeze<\/td>\n9.2<\/strong><\/td>\n9.5<\/td>\n2<\/strong><\/td>\n<\/tr>\n
Network The Rock<\/td>\n8.4<\/strong><\/td>\n7.9<\/td>\n3<\/strong><\/td>\n<\/tr>\n
Network More FM<\/td>\n7.2<\/strong><\/td>\n7.1<\/td>\n4<\/strong><\/td>\n<\/tr>\n
Network Breeze Classic<\/td>\n6.1<\/strong><\/td>\n6.5<\/td>\n5<\/strong><\/td>\n<\/tr>\n
Network Mai FM<\/td>\n5.8<\/strong><\/td>\n5.9<\/td>\n6<\/strong><\/td>\n<\/tr>\n
Network The Hits<\/td>\n5.8<\/strong><\/td>\n5.4<\/td>\n6<\/strong><\/td>\n<\/tr>\n
Network The Sound<\/td>\n5.6<\/strong><\/td>\n5.4<\/td>\n8<\/strong><\/td>\n<\/tr>\n
Network ZM<\/td>\n5.5<\/strong><\/td>\n5.1<\/td>\n9<\/strong><\/td>\n<\/tr>\n
Network Coast<\/td>\n5.1<\/strong><\/td>\n5.3<\/td>\n10<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

*Source GfK Radio Audience measurement Survey 2 2026<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

The results of GfK Survey 2 2026 were released today. Overall, these show a stable […]<\/p>\n","protected":false},"author":3,"featured_media":7724,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7720","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised"],"acf":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2026\/08\/mediaworks1.png?fit=1226%2C703","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/7720","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/comments?post=7720"}],"version-history":[{"count":4,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/7720\/revisions"}],"predecessor-version":[{"id":7740,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/7720\/revisions\/7740"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media\/7724"}],"wp:attachment":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media?parent=7720"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/categories?post=7720"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/tags?post=7720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}