{"id":7964,"date":"2026-10-09T10:45:29","date_gmt":"2026-10-08T23:45:29","guid":{"rendered":"https:\/\/bprworld.com\/?p=7964"},"modified":"2026-10-09T10:45:29","modified_gmt":"2026-10-08T23:45:29","slug":"edison-finds-younger-listeners-over-index-for-daily-audio-consumption","status":"publish","type":"post","link":"http:\/\/bprworld.com\/de\/news\/edison-finds-younger-listeners-over-index-for-daily-audio-consumption\/","title":{"rendered":"Edison entdeckt eine \u00fcberm\u00e4\u00dfige Inferenz bei j\u00fcngeren H\u00f6rern hinsichtlich der t\u00e4glichen Audiokonsummen"},"content":{"rendered":"

The age group that claims the highest share of daily audio media consumption, relative to its cut of the U.S. population age 13+ may surprise you. According to Q2 2026 \u201cShare of Ear\u201d data as reported by Edison Research\u2019s\u00a0Weekly Insights<\/a>, it\u2019s the 13-29 age segment \u2013 also known as Gen Z, or Zoomers \u2013 who account for 25% of the 13-and-up population, yet show a 28% share of daily audio listening for a 112 index, ahead of the three older generations.<\/p>\n

Right behind are Millennials (ages 30-45), who also over-index, as they represent 27% of the population with a 30% share of daily listening, giving them a 109 index.<\/p>\n

Both the remaining two age groups under-index compared to population. Gen X, covering ages 46-61, make up 23% of persons 13+ with a 22% share of daily audio listening, for a 97 index, while age 62+ Boomers index at just 80, with a 20% daily listening share relative to their 25% of the population.<\/p>\n

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Edison notes that\u00a0daily audio listening has held steady at\u00a0close to four\u00a0hours per day for several years, with Americans ages 13+ currently spending an average of 3 hours and 57 minutes listening each day.<\/p>\n

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Erstmals ver\u00f6ffentlicht von InsideAudioMarketing<\/em>. Lesen Sie den Originaltext hier<\/a><\/p>\n

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 <\/p>","protected":false},"excerpt":{"rendered":"

The age group that claims the highest share of daily audio media consumption, relative to […]<\/p>\n","protected":false},"author":3,"featured_media":7966,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised"],"acf":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2026\/10\/pexels-silverkblack-36713387-scaled.jpg?fit=2560%2C1440","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/7964","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/comments?post=7964"}],"version-history":[{"count":2,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/7964\/revisions"}],"predecessor-version":[{"id":7969,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/7964\/revisions\/7969"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media\/7966"}],"wp:attachment":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media?parent=7964"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/categories?post=7964"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/tags?post=7964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}