In part 1 of the study, 3,472 Australians aged 15+ were surveyed to measure podcast listenership nationwide. Part 2 surveyed 1,646 regular podcast listeners in greater depth.<\/p>\n
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PodPoll 26 report, Deadset Studios<\/em><\/p>\n <\/p>\n Podcasts were the fastest-growing audio category tracked in the survey.<\/p>\n \u201cThis growth in podcast consumption isn\u2019t evenly spread. It\u2019s being driven disproportionately by Millennials with 71% of them regular consumers of podcasts and by men aged 35\u201354, whose listenership jumped from 59% to 71% in a single year,\u201d<\/em> says Kellie Riordan, Director of Deadset Studios.<\/strong><\/p>\n \u201cFor anyone planning campaigns or considering a podcast, that\u2019s a signal to look beyond the usual \u2018young listener\u2019 narrative when thinking about who\u2019s actually driving this uptick.\u201d<\/em><\/p>\n <\/p>\n PodPoll 26 report, Deadset Studios<\/em><\/p>\n <\/p>\n The survey also found that, among regular consumers, YouTube<\/strong>\u2019s share of podcast consumption has grown from 44% to 55% in a year, while one in ten podcast consumers now say they watch podcasts rather than listen.<\/p>\n Despite the rise of video however, 60% of regular consumers still say they prefer to listen to podcasts than watch them.<\/p>\n The majority of listeners said they seek out podcasts specifically because they don\u2019t require a screen.<\/p>\n Crime, news and current affairs, and comedy remain the nation\u2019s most-consumed genres, but government and politics is now growing faster than any of them.<\/p>\n PodPoll 26 also found screen-free consumption is a genuine motivator: 70% of listeners say they actively seek podcasts out because they don\u2019t require a screen.<\/p>\n \u201cThat\u2019s a useful counter to the assumption that younger audiences are purely video-led,\u201d<\/em> says Riordan.<\/p>\n <\/p>\n Erstmals ver\u00f6ffentlicht von RadioToday<\/em><\/a>. Lesen Sie den Originaltext hier<\/a><\/p>\n <\/p>\n <\/p>\n <\/p>","protected":false},"excerpt":{"rendered":" The days of podcasting being considered an emerging medium are long gone, with the latest […]<\/p>\n","protected":false},"author":3,"featured_media":8015,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8012","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised"],"acf":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2026\/10\/pexels-cosmin-gavris-2437254-12671308-scaled.jpg?fit=2560%2C1707","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/8012","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/comments?post=8012"}],"version-history":[{"count":10,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/8012\/revisions"}],"predecessor-version":[{"id":8029,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/8012\/revisions\/8029"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media\/8015"}],"wp:attachment":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media?parent=8012"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/categories?post=8012"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/tags?post=8012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2026\/10\/graph2-1.png?resize=695%2C387\")
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