{"id":817,"date":"2018-06-11T08:30:06","date_gmt":"2018-06-10T22:30:06","guid":{"rendered":"http:\/\/www.bprworld.com\/?p=817"},"modified":"2018-07-27T09:34:05","modified_gmt":"2018-07-26T23:34:05","slug":"value-of-being-someones-favourite-radio-station","status":"publish","type":"post","link":"http:\/\/bprworld.com\/de\/news\/value-of-being-someones-favourite-radio-station\/","title":{"rendered":"The Value of Being Someone&#8217;s Favourite"},"content":{"rendered":"<p><a href=\"http:\/\/www.nielsen.com\/us\/en\/insights\/news\/2017\/fan-favorite-radio-listeners-spend-58-percent-of-their-tune-in-time-with-fave-station.html\">Nielsen has reported<\/a> that in the US market listeners spend 87% of their radio listening time listening to their three favorite stations.\u00a0 Mark Ramsey of Ramsey Media expanded on this point.\u00a0 Here is a summary of his thoughts\u2026<\/p>\n<p>When it comes to broadcast radio, almost <strong>60%<\/strong> of a consumer\u2019s listening is devoted to one station<strong>, <\/strong>their favorite. Since 87% of listening is devoted to only three stations, that means every listener\u2019s second or third favorite station splits another 29% of their listening. In fact,\u00a0being second favorite\u00a0earns\u00a019% of a consumer\u2019s listening (one-third the favorite percentage), while being third favorite earns only 10% (only 16% of\u00a0the favorite percentage). Everything after that is trivial in terms of the influence to your share rather than your cume.<\/p>\n<p>So in other words, it pays to be the listener\u2019s favorite station. It pays to be in the business of growing and nurturing fans. What are you doing right now to appeal to your fans?<\/p>\n<p>Remember that \u201cfavorite\u201d is not just a behavior, <strong>it\u2019s an emotion<\/strong>. A listener either feels that emotion or they don\u2019t. And no one has ever fallen in love with a brand because of an obsessive focus on attributes over feelings. It all about <em>emotion<\/em>\u00a0and <em>earning<\/em>\u00a0the label \u201cfavorite.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>From: <a href=\"https:\/\/www.markramseymedia.com\/2017\/12\/how-to-be-their-favorite-radio-station\/\">Mark Ramsey Media<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nielsen has reported that in the US market listeners spend 87% of their radio listening [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":820,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[17,5],"class_list":["post-817","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised","tag-insights","tag-radio"],"acf":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2018\/06\/favorite-station.jpg?fit=3555%2C2370","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/817","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/comments?post=817"}],"version-history":[{"count":3,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/817\/revisions"}],"predecessor-version":[{"id":821,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/817\/revisions\/821"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media\/820"}],"wp:attachment":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media?parent=817"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/categories?post=817"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/tags?post=817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}