{"id":997,"date":"2018-08-20T02:30:27","date_gmt":"2018-08-19T16:30:27","guid":{"rendered":"http:\/\/www.bprworld.com\/?p=997"},"modified":"2018-08-01T15:03:35","modified_gmt":"2018-08-01T05:03:35","slug":"generation-z-what-are-they-doing-with-their-smart-phones","status":"publish","type":"post","link":"http:\/\/bprworld.com\/de\/news\/generation-z-what-are-they-doing-with-their-smart-phones\/","title":{"rendered":"GENERATION Z \u2013 What are they doing with their smart phones?"},"content":{"rendered":"

This is the third in a series by BPR’s Andy Beaubien<\/em><\/p>\n

In a previous instalment we identified the newest generation of media consumers \u2013 the 6 to 23 year age group.\u00a0 We saw that they use their smart phones a lot. Today we will examine what they are doing on their phones.<\/p>\n

*Commscope.com<\/a> conducted an extensive survey of Gen Z media users in various cities around the world. In their report they identified Gen Z\u2019s top five uses for their smart phone.<\/p>\n

    \n
  1. Listening to music \u2013 69% listen to music daily on their phone.<\/li>\n
  2. SMS \u2013 68% use their phone daily to send text messages.<\/li>\n
  3. Games \u2013 59% play games on their smart phone<\/li>\n
  4. Watching videos \u2013 56% watch videos either on line or downloaded.<\/li>\n
  5. Text-based apps \u2013 48% use apps<\/li>\n<\/ol>\n

    Their favourite app is, not surprisingly, You Tube. Here are the top ten:<\/p>\n

      \n
    1. You Tube<\/li>\n
    2. Whatsapp<\/li>\n
    3. Instagram<\/li>\n
    4. Facebook<\/li>\n
    5. Snapchat<\/li>\n
    6. Twitter<\/li>\n
    7. Google apps<\/li>\n
    8. Venmo<\/li>\n
    9. Apple apps<\/li>\n
    10. Spotify<\/li>\n<\/ol>\n

      This is a worldwide phenomenon. The highest use of You Tube is in South Korea, Whatsapp is most popular in Buenos Aires, Facebook is most popular in India and Twitter is most popular in Japan. In New York, London and Berlin Snapchat has replaced Facebook.<\/p>\n

      The Gen Z media world is in a state of constant flux because they are early adopters of new media. Traditional media such as radio and television have to fight for the attention of this demo group. Their world is wireless and on-line. They are shaping the media use of the future.<\/p>\n

      *For more details.<\/a><\/p>\n

       <\/p>\n

      Part One<\/a>
      \n      Part Two<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

      This is the third in a series by BPR’s Andy Beaubien In a previous instalment […]<\/p>\n","protected":false},"author":3,"featured_media":955,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[16],"class_list":["post-997","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised","tag-gen-z"],"acf":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2018\/07\/GENERATION-Z.jpg?fit=700%2C500","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/997","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/comments?post=997"}],"version-history":[{"count":5,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/997\/revisions"}],"predecessor-version":[{"id":1002,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/997\/revisions\/1002"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media\/955"}],"wp:attachment":[{"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media?parent=997"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/categories?post=997"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/tags?post=997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}