When To Use The “New” Word
By Wayne Clouten, BPR Positioning a station brand as “New” has been a long-time tactic […]
Read More
MA Audio: Die neue Media-Analyse ma 2025 Audio II ist da
With the release today of the MA 2025 Audio II Media Analysis in Germany, BPR […]
Read More
The Impact of Hip-Hop
By Andy Beaubien, BPR In a recent article, BPR’s Peter Don wrote about the reduced […]
Read More
Where Is the Music Passion Today?
By Peter Don, BPR In past times, in radio and record stores, passion for music […]
Read More
What Radio Can Learn from the Success of Wordle
By David Kidd, BPR When Wordle exploded onto the digital landscape, it wasn’t just a […]
Read More
The First Person to Lose Their Job to Technology
By David Kidd, BPR Nearly 600 years ago, Johannes Trithemius, a skilled scribe, became the […]
Read More
What Radio Stations Can Learn from One of Australia’s Top Sporting Teams
By David Kidd, BPR When you think about one of the most successful rugby league […]
Read More
Blurred Lines: How a Radio Station Can Lose Sight of its Strategic Vision
By David Kidd, BPR A radio station’s strategic vision, if crafted correctly, is the foundation […]
Read More