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Radio Dominates Audio Environment

Despite increased competition Radio, both traditional AM/FM, Digital & Online, remains the most listened to audio platform with 68% of audio listeners having tuned in in the past week, while music streaming is close behind.

A study conducted by BPR late last year, which focused on the listening habits of people from a wide range of regions and demographics, retuned some fascinating results.

4500 surveys were conducted in September 2022. The study was conducted with 18-54 Men & Women, who had listened to some form of audio in the past week.

As a global study, it featured 500 respondents from 9 different key international cities to give a wider perspective on the trends in audio listening across many western markets, with the results of all 9 markets averaged as the total used in this report. Those cities are:

• London, United Kingdom
• Berlin, Germany
• Paris, France
• Prague, Czech Republic
• Stockholm, Sweden
• Madrid, Spain
• Sydney, Australia
• Los Angeles, USA
• New York, USA

When asked what form of media they had listened to in the past week, the 4,500 survey participants returned some interesting results:

• 68% listened to Radio
• 64% streamed music
• 47% listened to YouTube
• 37% listened to podcasts
• 18% listened to audiobooks
• 12% listened to personal media

Radio, still leads the All-Audio listening market and has continued to overtake on-demand listening – which has seen a huge rise in popularity over the last few years, which stands as a testament to the power of radio. With its continued popularity across a range of demographics, we hope to see these trends continue for radio in the coming years.

Survey information provided by the BPR All-Audio Report 2022. Download the full report here