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Radio Still Rules the Road

AM/FM radio still rules the vehicle interior, according to new DTS consumer survey data* from over 2,900 U.S. car owners and car leasers.

Radio is where consumers go for their number one entertainment choice: music, which the majority rank as “essential” to their driving experience.

AM/FM radio is also where most go for their second most popular in-vehicle entertainment choice: local news and information.

This is especially important because consumers are not giving up their vehicle any time soon.

Here are some key findings from DTS, a global leader in next-generation audio, imaging and sensing technology and a wholly owned subsidiary of Xperi Inc.:

• AM/FM Radio is the most used feature in-vehicle, far outpacing satellite radio and Apple CarPlay® – 72% use AM/FM radio versus 14% using Apple CarPlay.
• Of those who listen to audio in the car, 81% say music is primarily what they listen to.
• 89% say listening to music is essential to the driving experience.
• Of those who listen to music in the car, 70% source it from AM/FM radio.
• 87% get local news and information from AM/FM Radio.

First published by RadioInfo. Read original here