{"id":2111,"date":"2020-03-27T16:12:14","date_gmt":"2020-03-27T05:12:14","guid":{"rendered":"http:\/\/www.bprworld.com\/?p=2111"},"modified":"2020-03-27T16:12:18","modified_gmt":"2020-03-27T05:12:18","slug":"media-consumption-at-a-record-high-as-spread-continues","status":"publish","type":"post","link":"https:\/\/bprworld.com\/de\/news\/media-consumption-at-a-record-high-as-spread-continues\/","title":{"rendered":"Media Consumption at a Record High as Spread Continues"},"content":{"rendered":"\n

As more Americans opt to stay home amid growing concerns about the spread of the novel Coronavirus (COVID-19), media consumption is, unsurprisingly, peaking. Yet amid the various media options consumers have to choose from, including streaming platforms and connected TVs, a recent Nielsen survey found that 83% of consumers say they\u2019re listening to as much or more radio as they were before the pandemic.<\/p>\n\n\n\n

\"COVID-19<\/figure>\n\n\n\n

As is the case\nwith local TV viewership in times of crisis<\/a>, radio and on-air personalities\npresent a connection to the real world that listeners gravitate toward and\ntrust. Importantly, 60% of Americans of adults 18 and older hold radio in high\nregard and trust it to deliver timely information about the current COVID-19\noutbreak.\u201c In a time of heightened uncertainty and disrupted routines,\nconsumers are turning to radio as a trusted source of information and community\nconnection, mirroring patterns observed during past regional and national\ndisasters and weather events<\/a>,<\/a>\u201d said Brad Kelly, Managing Director, Nielsen\nAudio.<\/p>\n\n\n\n

\"Radio<\/figure>\n\n\n\n

Assessing the\ntime consumers spend with media is critical for both radio stations and\nadvertisers, regardless of whether the country is in a crisis. Americans are\nalready spending almost 12 hours each day<\/a> with media, and that time could grow by 60%<\/a> among those who stay indoors. The\ncurrent situation amplifies our reliance on media, and radio stations and\nadvertisers have an opportunity to create lasting relationships with an\nextremely captive audience\u2014an audience that almost universally (92%) says it\u2019s\nmoderately or extremely concerned about COVID-19. Importantly, 42% of consumers\nsay that radio has helped them deal with the outbreak.<\/p>\n\n\n\n

And while radio\nstations and their on-air personalities can provide listeners with information\nthat is accurate and relevant to their markets, advertisers have the\nopportunity to help Americans cope with an unprecedented time in U.S.\nhistory\u2014one where our out-of-home activities are extremely limited. They can\nalso help listeners get what they need as they adjust and manage, as 46% say that\nradio helps them know what stores are open and where to shop locally. So in\nthis time of self-quarantining and isolation, what are consumers planning to do\nwhen they step outside?<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

With marketers\nand advertisers taking stock of COVID\u2019s impact on the economy, insight into\nconsumer sentiment is more critical than ever.<\/p>\n\n\n\n

\u201cRadio is a local lifeblood for millions of consumers and specializes in keeping audiences up-to-date and plugged into what matters most to them in their community,\u201d said Kelly. \u201cIn this environment, it\u2019s no surprise that people say they use radio as a major source of information and connection. Whether it\u2019s for local news, a place to listen to what is happening, to connect with community members or simply as a way to find out which essential retailers are open for business, radio is continuing to fill those needs for consumers everywhere.\u201d

<\/p>\n\n\n\n

Article first published by Nielson<\/em>. Read original here<\/a>

<\/p>\n","protected":false},"excerpt":{"rendered":"

As more Americans opt to stay home amid growing concerns about the spread of the […]<\/p>\n","protected":false},"author":3,"featured_media":2093,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised"],"acf":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2020\/03\/apps-blur-button-close-up-267350-scaled.jpg?fit=2560%2C1857&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/2111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/comments?post=2111"}],"version-history":[{"count":2,"href":"https:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/2111\/revisions"}],"predecessor-version":[{"id":2116,"href":"https:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/2111\/revisions\/2116"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media\/2093"}],"wp:attachment":[{"href":"https:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media?parent=2111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/categories?post=2111"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/tags?post=2111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}