{"id":2533,"date":"2020-12-22T11:15:13","date_gmt":"2020-12-22T00:15:13","guid":{"rendered":"http:\/\/www.bprworld.com\/?p=2533"},"modified":"2020-12-22T11:38:45","modified_gmt":"2020-12-22T00:38:45","slug":"what-you-see-depends-on-where-you-stand-part-2","status":"publish","type":"post","link":"https:\/\/bprworld.com\/de\/news\/what-you-see-depends-on-where-you-stand-part-2\/","title":{"rendered":"What You See Depends on Where You Stand – Part 2"},"content":{"rendered":"

By, Wayne Clouten, BPR<\/em><\/p>\n

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Much is trumpeted about the threat to radio listening presented by other forms of audio delivery particularly music streaming services which tend to lead the narrative.\u00a0 While there is no doubt that music streaming platforms are a significant challenge to the levels of time spent listening that free to air broadcast radio has historically enjoyed from people seeking music, music streaming platforms are far from being a dominant force and are unlikely to ever be a dominant force provided radio companies move beyond a business model based around the delivery of a single broadcast program.\u00a0 Broadcast radio certainly needs to be prepared for lower levels of listening, whether that be reflected in cume or TSL or a combination of both, however in overall terms radio will be a dominant force in listening behaviour for a long time.\u00a0 The fact is people like the idea of \u201cradio\u201d.\u00a0 They love the companionship and immediacy of radio, the ease of use and the sense of community that listening to a live, local radio station provides.\u00a0 As long as radio does not abandon what differentiates radio, radio listening has a strong and prosperous future.<\/p>\n

Listening to radio is advantage by various aspects of the \u201cHuman Condition\u201d these include.<\/p>\n