{"id":3718,"date":"2022-03-18T13:14:17","date_gmt":"2022-03-18T02:14:17","guid":{"rendered":"https:\/\/www.bprworld.com\/?p=3718"},"modified":"2022-03-18T13:14:17","modified_gmt":"2022-03-18T02:14:17","slug":"radio-holding-strong-highest-number-of-listeners-in-the-audio-environment","status":"publish","type":"post","link":"https:\/\/bprworld.com\/de\/news\/radio-holding-strong-highest-number-of-listeners-in-the-audio-environment\/","title":{"rendered":"Radio Holding Strong \u2013 H\u00f6chster H\u00f6rpublikumsanteil in der Audio-Branche"},"content":{"rendered":"<p>According to BPR\u2019s latest study, which surveyed 4,000 people across 8 different countries, Radio has come out on top as having the highest amount of exclusive listeners in the audio environment.<\/p>\n<p>Radio &amp; Streaming share a similar level of audience overlap, while few radio listeners are using podcasts, a vast majority of podcast listeners are listening to radio.<\/p>\n<p>With <strong>65% <\/strong>of Radio Listeners also listening to Music Streaming in the past week, while <strong>70% <\/strong>Of Music Streaming Listeners Also Listened to Radio.<\/p>\n<p>Radio has both the highest proportion of its listeners being exclusive to that platform, and highest number of exclusive audio listeners in total. While streaming is growing, all evidence continues to point to Radio as the dominant player in the Audio space.<\/p>\n<p>&nbsp;<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-3719 aligncenter\" src=\"https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2022\/03\/graph1-1.png?resize=717%2C325\" alt=\"\" width=\"717\" height=\"325\" srcset=\"https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2022\/03\/graph1-1.png?resize=300%2C136&amp;ssl=1 300w, https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2022\/03\/graph1-1.png?resize=768%2C349&amp;ssl=1 768w, https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2022\/03\/graph1-1.png?w=933&amp;ssl=1 933w\" sizes=\"auto, (max-width: 717px) 100vw, 717px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>31%<\/strong> of Radio Listeners are exclusive to that medium, <strong>24% <\/strong>of the total audio environment exclusively listening to radio.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>21%<\/strong> of the Music Streaming audience are exclusive to those platforms, with <strong>15% <\/strong>of the total audio environment exclusively listening to streaming.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Podcasts have the highest overlap and the lowest exclusive audience, just <strong>5%<\/strong> of podcast listeners are listening only to that platform, representing just <strong>2%<\/strong> of the total audio environment.\n<ul>\n<li><strong>28% <\/strong>Of Radio Listeners also listened to Podcasts in the past week.<\/li>\n<li><strong>74% <\/strong>Of Podcast Listeners also listened to Radio<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><em>Wenn Sie unseren \u00dcberblick \u00fcber das All-Audio-\u00d6kosystem genossen haben, steht der vollst\u00e4ndige Bericht hier zur Verf\u00fcgung. <a href=\"http:\/\/bprworld.com\/wp-content\/uploads\/2022\/02\/BPR-Audio-Uncovered-Part-2-Unlocking-Radios-Future.pdf\" target=\"_blank\" rel=\"noopener\"><strong>hier herunterladen<\/strong><\/a>.<\/em><\/p>\n<p><em>Bei Broadcast Programming &amp; Research sind wir stolz darauf, die effektivsten und aktuellsten verf\u00fcgbaren Forschungsdaten bereitzustellen, die auf Ihre Bed\u00fcrfnisse zugeschnitten sind. Wenn Sie Interesse an unseren Dienstleistungen haben oder wissen m\u00f6chten, was BPR f\u00fcr Ihre Station tun kann, kontaktieren Sie uns bitte unter <\/em><a href=\"mailto:info@bprworld.com\"><em>info@bprworld.com<\/em><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>According to BPR\u2019s latest study, which surveyed 4,000 people across 8 different countries, Radio has [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3713,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3718","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised"],"acf":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2022\/03\/pexels-andrea-piacquadio-3794188-scaled.jpg?fit=2560%2C1612&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/3718","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/comments?post=3718"}],"version-history":[{"count":5,"href":"https:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/3718\/revisions"}],"predecessor-version":[{"id":3735,"href":"https:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/3718\/revisions\/3735"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media\/3713"}],"wp:attachment":[{"href":"https:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media?parent=3718"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/categories?post=3718"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/tags?post=3718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}